Sian’s Top Insights into the Scottish Household Survey from 2011

Improve your online sales with these 21 Tips If you are selling directly from your website as an artist or crafts maker then you might be wondering how you can increase your traffic, improve your website and most importantly increase your sales. After working with a number of different makers over the last 3 years and keeping […]

How many people are online in Scotland and who are the groups we are not reaching with our online promotion?

Creative Blogs Blogging has become quite the social media phenomenon in the last 2 years. They’re a fantastic tool to be using for both marketing and promoting yourself, your artwork, your organisation, basically anything that you do, or it can also be a brilliant way of putting your thoughts and inspirations down into words, a […]

At the end of last month Facebook users saw one of the biggest refurbishments to the social network there has been, since it went global. The introduction of the Facebook Timeline has created a lot of controversy, as we all grapple with the changes to the design features of the site, while trying to continue to engage with our fans. Some love it, other’s hate it. But what kind of impact is this having on our pages and their abilities to connect with Facebook users?

Social Media and Social Networking is not only becoming an essential way of marketing and promoting but also for networking and raising awareness of your online profile. However, there is still alot of concerns and fear around using social media. So I’ve pulled together all the information that I have to hand that has helped […]

My name is Sian and I like to hoard information. Often or not people are surprised at how excited I get about statistics, data and research information. It’s a genuine excitement as well, I often refer to myself as a bit of an information geek. The reason why I love cold hard statistical evidence is […]

‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’ Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would […]

The Scottish Government published its new National Performance Indicators this year, which are designed to measure progress towards the achievement of the Government’s purpose and national outcomes. 16 new outcomes were identified to deliver sustainable economic growth, of which Cultural Engagement is one. This is encouarging for the Cultural and Creative sector, as it enables us […]

What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender.