New company specialising in events management and more to launch in Caithness.

What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender.

The perceived dangers of the outside world and the increased popularity of media use at home have curtailed levels of activity outside of the home. By understanding the barriers and motivations to attendance and participation hopefully you can persuade the young people in your area away from the computer and TV towards engaging and participating in your activities and events.