Tomorrow morning I’m heading down the road to Livingston to attend the Voluntary Arts Scotland Conference (VAS).

Social Media is taking centre court amongst audience development and marketing proffessionals. It’s free, it’s accessible anywhere and everywhere, it’s a new and interactive way of communicating with your audeince, your visitors, your customers, and it’s used by millions of people around the planet.

IMAG – The Inverness Museum and Art Gallery is located at the top of a steep hill in the heart of Inverness’s high street. Set behind a large, 1970’s design monstrosity, when you do make it up to the top of the hill, you’ll find a beautifully modern entrace, and usually some locally commissioned art on the walls ahead […]

It’s fair to say that everyone now has to consider their brand, and I don’t just mean business or company branding, but personal branding too. With the advent of blogging, social media, websites, etc we, as individuals can now embark on our own personal branding.

All we could do was look on and giggle nervously as the Pentland Ferry drew in closer to Gill’s Bay, on what was a wild and windy lunchtime in September. The ferry had been delayed earlier due to the weather, and I couldn’t help but wonder whether it was still safe to travel across the […]

I’ve decided it’s about time I started blogging about stuff I’m doing here in the Highlands and Islands of Scotland. I started working for HI-Arts about 4 months ago and have been traversing the country, working with some of the most interesting and inspiring artists across Scotland. In my role as audience development coordinator I […]