New company specialising in events management and more to launch in Caithness.

What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender.

Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how they heard about the event itself. But does this really measure the success of the experience?

Sometimes the gods are smiling, and sometimes they’re just having a good laugh. Two days travelling through Argyll exposed me to the best and worst of weathers. On Wednesday, driving back north from Inveraray through Glencoe, the sunshine was glorious, and I’ve never seen the Glen looking so lushly green. But just the evening before, […]

Be part of a Highlands and Islands wide audience development survey!

Social Media is taking centre court amongst audience development and marketing proffessionals. It’s free, it’s accessible anywhere and everywhere, it’s a new and interactive way of communicating with your audeince, your visitors, your customers, and it’s used by millions of people around the planet.

IMAG – The Inverness Museum and Art Gallery is located at the top of a steep hill in the heart of Inverness’s high street. Set behind a large, 1970’s design monstrosity, when you do make it up to the top of the hill, you’ll find a beautifully modern entrace, and usually some locally commissioned art on the walls ahead […]