Articles tagged ‘attendance’
Barriers to Engagement and Participation
21 Sep 2011 in Artforms, Audience Development Blog, Blogs
Culture Segments
28 Jul 2011 in Artforms, Audience Development Blog, Blogs
Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … AMA Conference 2011), I attended a breakout session presented by Andrew McIntyre, of Morris Hargreaves McIntyre. If you haven’t come across this particular consultancy agency then it’s about time you were introduced. Morris Hargreaves McIntyre is at the forefront of cultural research and have helped cultural organisations across the country to understand who their audiences are and why they engage with them. In this particular breakout session Andrew McIntyre presented us with their new segmentation analysis tool called Culture Segments, produced as a result of Audience Atlas UK.