After 10 years of publication, 'Northings' (the monthly arts e-magazine for the Highlands & Islands) closed down in 2013 and is archived here. High Life Highland is pleased to enable this extensive body of work to remain accessible to the public. Please note, though, that material will not be updated or added.

Articles tagged ‘attendance’

How do people engage with culture in Scotland?

31 Aug 2012 in Aberdeen City & Shire, Argyll & the Islands, Audience Development Blog, Dance & Drama, Film, Galleries, Heritage, Highland, Moray, Museums, Music, Orkney, Outer Hebrides, Shetland, Visual Arts & Crafts, Writing

Sian’s Top Insights into the Scottish Household Survey from 2011

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Barriers to Engagement and Participation

21 Sep 2011 in Artforms, Audience Development Blog, Blogs

What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender.

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Culture Segments

28 Jul 2011 in Artforms, Audience Development Blog, Blogs

Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … AMA Conference 2011), I attended a breakout session presented by Andrew McIntyre, of Morris Hargreaves McIntyre. If you haven’t come across this particular consultancy agency then it’s about time you were introduced. Morris Hargreaves McIntyre is at the forefront of cultural research and have helped cultural organisations across the country to understand who their audiences are and why they engage with them. In this particular breakout session Andrew McIntyre presented us with their new segmentation analysis tool called Culture Segments, produced as a result of Audience Atlas UK.