My name is Sian and I like to hoard information. Often or not people are surprised at how excited I get about statistics, data and research information. It’s a genuine excitement as well, I often refer to myself as a bit of an information geek. The reason why I love cold hard statistical evidence is […]

Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how they heard about the event itself. But does this really measure the success of the experience?

Knowing who your audience is, and who it could be, is not only essential when marketing, promoting or selling, but it also makes it much easier for you when thinking about potential new markets or opportunities.

Customer care is what makes your customers want to come back. A quality product can only do so much, in such a competitive environment the quality of customer care can be the deciding factor in determining success or failure. You should really review your Customer Care strategy regularly. In order to do this you first […]

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