Articles tagged ‘online’

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Blog by Sian Jamieson

What do you know about your audience?

20 Feb 2012 in Artforms, Audience Development Blog, Blogs, Dance & Drama, Festival, Film, Gaelic, Heritage, Music, Visual Arts & Crafts, Writing

My name is Sian and I like to hoard information. Often or not people are surprised at how excited I get about statistics, data and research information. It’s a genuine excitement as well, I often refer to myself as a bit of an information geek. The reason why I love cold hard statistical evidence is [...]

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Blog by Sian Jamieson

Crowdfunding: A New Fundraising Approach

3 Feb 2012 in Artforms, Audience Development Blog, Blogs, Regions

‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’ Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would [...]

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Blog by Sian Jamieson

Culture Segments

28 Jul 2011 in Artforms, Audience Development Blog, Blogs

Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … AMA Conference 2011), I attended a breakout session presented by Andrew McIntyre, of Morris Hargreaves McIntyre. If you haven’t come across this particular consultancy agency then it’s about time you were introduced. Morris Hargreaves McIntyre is at the forefront of cultural research and have helped cultural organisations across the country to understand who their audiences are and why they engage with them. In this particular breakout session Andrew McIntyre presented us with their new segmentation analysis tool called Culture Segments, produced as a result of Audience Atlas UK.

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Blog by Sian Jamieson

How to Use Twitter

10 Aug 2010 in Audience Development Blog, Blogs, General

To follow on from ‘How to Use Facebook’ check out these excellent videos for using Twitter.

Avatar of Sian Jamieson

Blog by Sian Jamieson

How to Use Facebook

22 Jul 2010 in Audience Development Blog, Blogs, General

I think that most of us now recognise the value of being on a social network like facebook. The interaction with audiences or customers, the instant feedback, the ability to promote events or activities to your core supporters, and having a more ‘social’ side to your organisation has opened up a whole new dimension of [...]

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Blog by Sian Jamieson

Tour of Scotland: Shetland

6 May 2010 in Audience Development Blog, Blogs, General

I am off (finger’s crossed) to Shetland first thing tomorrow morning. Despite the panic casued by the Volcano it would appear all flights in and out of Inverness are still running as normal!

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Blog by Sian Jamieson

eMarketing Music Special

5 May 2010 in Audience Development Blog, Blogs, General

A Web Marketing Music Special

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Blog by Sian Jamieson

Tour of Scotland: Orkney Day 2

19 Apr 2010 in Audience Development Blog, Blogs, General

Day 2 in Orkney on the Web Marketing Workshop Tour of Scotland.

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Blog by Sian Jamieson

A Tour of Scotland: Inverness

12 Apr 2010 in Audience Development Blog, Blogs

The first workshop is done and a new community emerges!

Avatar of Sian Jamieson

Blog by Sian Jamieson

A Tour of Scotland

12 Apr 2010 in Audience Development Blog, Blogs, General

The web marketing workshop tour of Scotland 2010 commences!