Asking the Right Questions
5 Sep 2011 in Audience Development Blog, Blogs
5 Sep 2011 in Audience Development Blog, Blogs
18 Aug 2011 in Audience Development Blog, Blogs, Dance & Drama, Festival, Film, Gaelic, Heritage, Music, Visual Arts & Crafts
Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how they heard about the event itself. But does this really measure the success of the experience?