After 10 years of publication, 'Northings' (the monthly arts e-magazine for the Highlands & Islands) closed down in 2013 and is archived here. High Life Highland is pleased to enable this extensive body of work to remain accessible to the public. Please note, though, that material will not be updated or added.

Articles tagged ‘social media’

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Blog by Sian Jamieson

Social Media: Some Helpful Advice

21 Mar 2012 in Audience Development Blog, Blogs

Social Media and Social Networking is not only becoming an essential way of marketing and promoting but also for networking and raising awareness of your online profile. However, there is still alot of concerns and fear around using social media. So I’ve pulled together all the information that I have to hand that has helped […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Crowdfunding: A New Fundraising Approach

3 Feb 2012 in Artforms, Audience Development Blog, Blogs, Regions

‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’ Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Promoting your Blog Before its Launch

22 May 2011 in Audience Development Blog, Blogs

One of the toughest parts of starting a new blog is getting some visibility. If you already have a well visited website, then you are likely to stimulate interest from your traditional website visitors for your blog – only if you promote your blog across your site however.  On the other hand, if you don’t […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Blog Pages: What are they for?

18 May 2011 in Audience Development Blog, Blogs

Some, not all, blogging platforms give you the choice of publishing ‘Posts’ and ‘Pages’. Posts are the ‘articles’ you publish, while ‘Pages’ are additional static pages that you can publish independently of the traditional blog post. There are lots of reasons to use pages to support your blog posts, they can give you the space […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Cutting through the Blogging Jargon!

13 May 2011 in Audience Development Blog, Blogs

Above the Fold: This refers to the content on your blog (or website) that appears without scrolling down through the window.   Archive: Blog posts grouped by month.   Blog Roll: A list of the blogs that you enjoy reading, find informative, adds additional value for your blog readers, and provides you with essential linking […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Legal Resources for Bloggers

12 May 2011 in Audience Development Blog, Blogs

The Electronic Frontier Foundation Provides a complete legal guide for bloggers, particularly in using images, video and audio files. Creative Commons You may also want to copyright your original work through Creative Commons, they offer several different types of licenses.

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Why Your Blog Visitors Should be Able to Contact You

8 May 2011 in Audience Development Blog, Blogs

It is important that you offer your visitors a simple way of contacting you directly, not relying on the comment section alone to differentiate between a simple comment and an opportunity.  Having a clear way to be contacted has a number of benefits: It gives your readers a way to privately contact you – Comments […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

General Tips on Writing a Blog Post

4 May 2011 in Audience Development Blog, Blogs

Be Passionate. You are writing a blog because you have something to say, so say it with enthusiasm and passion. When it comes down to it, it is your voice that will make your blog stand out from the millions of others out there. Be Funny. The power to make some one laugh out loud […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Encouraging Your Blog Readers to Comment

1 May 2011 in Audience Development Blog, Blogs

A Jackob Nielsen study has shown that 90% of online community users read or observe content without engaging with it, 9% of users contribute a little and 1% actively contribute. So if 1 in every 100 readers comment on your blog then understanding ways to encourage more interactivity on your site is essential. 10 ways […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

What can I blog about?

28 Apr 2011 in Audience Development Blog, Blogs

In the world of blogging, content is king. Creating a Blog is easy, maintaining a Blog is hard. As an artist you might want to blog about: The development/ evolution of your artistic practice. Your residencies, exhibitions, productions, events and activities. New projects you are working on i.e. recording an album, working with youth groups […]

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