My name is Sian and I like to hoard information. Often or not people are surprised at how excited I get about statistics, data and research information. It’s a genuine excitement as well, I often refer to myself as a bit of an information geek. The reason why I love cold hard statistical evidence is […]

Some of the more tricker aspects of Audience Research is thinking about the types of questions that you might like to ask your audience, or even knowing what questions to ask in the first place. Tomorrow I am off to Melrose in the Scottish Borders to talk to a network of venues and promoters in […]

Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how they heard about the event itself. But does this really measure the success of the experience?