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	<title>Northings | Alexander Smith | Friends Activity</title>
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				<title>Sian Jamieson wrote a new post, How do people engage with culture in Scotland?, on the site Northings</title>
				<link>http://northings.com/2012/08/31/how-do-people-engage-with-culture-in-scotland/</link>
				<pubDate>Wed, 29 May 2013 07:58:40 +0000</pubDate>

									<content:encoded><![CDATA[<p><a href="http://northings.com/2012/08/31/how-do-people-engage-with-culture-in-scotland/" rel="nofollow"><img src="http://northings.com/files/2012/08/scotlands-culture-300x253.jpg" width="118.577075099" height="100" alt="Thumbnail" class="align-left thumbnail" /></a></p>
<p>Each year the Scottish government conduct a Scottish Household Survey that gives us an insight into the composition, characteristics, attitudes and behaviours of Scottish households and individuals. The [&hellip;]</p>
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				<title>houdidontblog changed their profile picture</title>
				<link>http://northings.com/activity/p/16009/</link>
				<pubDate>Sat, 18 May 2013 21:40:51 +0000</pubDate>

				
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				<title>Marcus J Wilson wrote a new post, Northings Podcast 3: Highlands and Islands at Edinburgh Fringe, on the site Northings</title>
				<link>http://northings.com/2008/08/19/podcast-3-highlands-and-islands-at-edinburgh-fringe/</link>
				<pubDate>Thu, 16 May 2013 08:45:07 +0000</pubDate>

									<content:encoded><![CDATA[<p>MARCUS J WILSON reports on three Highlands and Islands shows at the 2008 Edinburgh Fringe Festival &#8211; Dogstar Theatre&#8217;s <em>The Tailor of Inverness</em>, The Sorren Maclean Band, and Mull Theatre&#8217;s production of Right [&hellip;]</p>
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				<title>Sian Jamieson wrote a new post, sound Festival shortlisted for prestigious RPS Music Award, on the site Northings</title>
				<link>http://northings.com/2013/04/19/sound-festival-shortlisted-for-prestigious-rps-music-award/</link>
				<pubDate>Wed, 08 May 2013 08:31:51 +0000</pubDate>

									<content:encoded><![CDATA[<p>“sound’s 2012 edition opened up the world of music theatre to creators and audiences who feel inhibited by opera’s institutional conventions and gave us a whiff of the creative zeitgeist”<br />
<em>opera magazine</em><br />
sound, [&hellip;]</p>
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				<title>Sian Jamieson wrote a new post, Invitation for New and Emerging Deaf &#38; Disabled Scottish Film Talent, on the site Northings</title>
				<link>http://northings.com/2013/04/12/invitation-for-new-and-emerging-deaf-disabled-scottish-film-talent/</link>
				<pubDate>Fri, 12 Apr 2013 13:00:26 +0000</pubDate>

									<content:encoded><![CDATA[<p><strong>Invitation for New and Emerging Deaf &amp; Disabled Scottish Film Talent to a 2 Day Film Workshop</strong><br />
<strong>At the Edinburgh International Film Festival </strong><br />
<strong>Delivered by 104 Films in partnership with Edinburgh International Film [&hellip;]</strong></p>
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				<title>Bogbain Farm and Barry Gordon are now friends</title>
				<link>http://northings.com/activity/p/15684/</link>
				<pubDate>Sun, 03 Feb 2013 20:15:41 +0000</pubDate>

				
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				<title>Marcus J Wilson wrote a new post, Andy White, on the site Northings</title>
				<link>http://northings.com/2006/10/20/andy-white-2/</link>
				<pubDate>Thu, 30 Aug 2012 06:24:59 +0000</pubDate>

									<content:encoded><![CDATA[<p><a href="http://northings.com/2006/10/20/andy-white-2/" rel="nofollow"><img src="http://northings.com/files/2006/10/garageband-andy-white.jpg" width="111.111111111" height="100" alt="Thumbnail" class="align-left thumbnail" /></a>ANDY WHITE is a poet and powerbook-toting troubadour.  He grew up in Belfast, surrounded by Irish beauty and terrorist violence.  His 13th international release, <em>Garageband</em>, is released this month to coincide [&hellip;]</p>
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				<title>Marcus J Wilson wrote a new post, Learning Another Life: The Vashti Bunyan Interview, on the site Northings</title>
				<link>http://northings.com/2008/12/12/learning-another-life-the-vashti-bunyan-interview/</link>
				<pubDate>Thu, 30 Aug 2012 06:06:45 +0000</pubDate>

									<content:encoded><![CDATA[<p><a href="http://northings.com/2008/12/12/learning-another-life-the-vashti-bunyan-interview/" rel="nofollow"><img src="http://northings.com/files/2011/04/vashti-bunyan-300x167.jpg" width="179.640718563" height="100" alt="Thumbnail" class="align-left thumbnail" /></a>MARCUS WILSON spoke to singer/songwriter VASHTI BUNYAN about the importance of her journey to the Highlands and Islands four decades ago</p>
<p>In July 1968, Vashti Bunyan had set off by horse and cart for the Isle [&hellip;]</p>
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				<title>Bogbain Farm and Eleanor Carlingford are now friends</title>
				<link>http://northings.com/activity/p/10065/</link>
				<pubDate>Tue, 28 Aug 2012 14:27:44 +0000</pubDate>

				
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				<title>Bogbain Farm and Alice Strange are now friends</title>
				<link>http://northings.com/activity/p/9619/</link>
				<pubDate>Thu, 23 Aug 2012 09:53:30 +0000</pubDate>

				
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				<title>John Saich wrote a new post, HI-Arts Reflections: Maryann Frew, on the site Northings</title>
				<link>http://northings.com/2012/08/01/hi-arts-reflections-maryann-frew/</link>
				<pubDate>Tue, 31 Jul 2012 11:14:31 +0000</pubDate>

									<content:encoded><![CDATA[<p><a href="http://northings.com/2012/08/01/hi-arts-reflections-maryann-frew/" rel="nofollow"><img src="http://northings.com/files/2012/07/Maryann-Frew.jpg" width="149.882903981" height="100" alt="Thumbnail" class="align-left thumbnail" /></a>IN the first of a series of HI~Arts Reflections, John Saich charts the achievements of Inverness based singer-songwriter Maryann Frew and asks her about the role of HI~Arts in her story<br />
<strong>MARYANN FREW is steadily [&hellip;]</strong></p>
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				<title>Bogbain Farm and Mayanne MacGregor are now friends</title>
				<link>http://northings.com/activity/p/8986/</link>
				<pubDate>Thu, 05 Jul 2012 22:34:20 +0000</pubDate>

				
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				<title>Bogbain Farm and Moira Aitken are now friends</title>
				<link>http://northings.com/activity/p/8804/</link>
				<pubDate>Tue, 19 Jun 2012 12:21:18 +0000</pubDate>

				
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				<title>Sian Jamieson wrote a new post, Looking for ways to boost your online sales?, on the site Northings</title>
				<link>http://northings.com/2012/06/15/looking-for-ways-to-boost-your-online-sales/</link>
				<pubDate>Fri, 15 Jun 2012 15:36:18 +0000</pubDate>

									<content:encoded><![CDATA[<p><strong>Improve your online sales with these 21 Tips</strong></p>
<p>If you are selling directly from your website as an artist or crafts maker then you might be wondering how you can increase your traffic, improve your website [&hellip;]</p>
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				<title>Sian Jamieson wrote a new post, Digital Participation in Scotland, on the site Northings</title>
				<link>http://northings.com/2012/05/18/digital-participation-in-scotland/</link>
				<pubDate>Fri, 18 May 2012 11:04:48 +0000</pubDate>

									<content:encoded><![CDATA[<p>We are working online, networking online and promoting online more and more these days. Most of my work revolves around online marketing and audience development, partly because there is a learning curve involved [&hellip;]</p>
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				<title>Marcus J Wilson commented on the post, Fund-raising Tea Party at Dingwall's Tea Posy, on the site Northings</title>
				<link>http://northings.com/2012/03/20/fund-raising-tea-party-at-strathpeffers-tea-posy/comment-page-1/#comment-2799</link>
				<pubDate>Mon, 07 May 2012 11:40:27 +0000</pubDate>

									<content:encoded><![CDATA[<p>Sounds great!</p>
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				<title>Marcus J Wilson wrote a new post, The Nub, on the site Northings</title>
				<link>http://northings.com/2003/06/09/the-nub/</link>
				<pubDate>Thu, 26 Apr 2012 10:27:58 +0000</pubDate>

									<content:encoded><![CDATA[<p>Nub of the Art<br />
MARCUS WILSON investigates the weird and wonderful world of &#8216;Nub&#8217;.<br />
<strong>INHABITANTS of Easter Ross are witnessing a strange phenomenon, as the cream of Highland-based artists gathers to plot the [&hellip;]</strong></p>
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				<title>John Saich wrote a new post, Circle of Inspiration – Cloud Nine on the Ceilidh Trail, on the site Northings</title>
				<link>http://northings.com/2003/08/06/circle-of-inspiration-cloud-nine-on-the-ceilidh-trail/</link>
				<pubDate>Tue, 24 Apr 2012 13:59:26 +0000</pubDate>

									<content:encoded><![CDATA[<p>JOHN SAICH draws inspiration from the talented CLOUD NINE as he catches up with them on the 2003 Ceilidh Trail.<br />
<strong>It’s not that long ago that the concept of an all female traditional band was pretty radical. I [&hellip;]</strong></p>
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				<title>Sian Jamieson wrote a new post, Creative Blogging*, on the site Northings</title>
				<link>http://northings.com/2012/04/16/creative-blogging/</link>
				<pubDate>Mon, 16 Apr 2012 11:18:38 +0000</pubDate>

									<content:encoded><![CDATA[<p><strong>Creative Blogs</strong></p>
<p>Blogging has become quite the social media phenomenon in the last 2 years. They&#8217;re a fantastic tool to be using for both marketing and promoting yourself, your artwork, your organisation, [&hellip;]</p>
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				<title>Avril Souter wrote a new post, Plannishing in Plockton, on the site Northings</title>
				<link>http://northings.com/2010/07/26/plannishing-in-plockton/</link>
				<pubDate>Wed, 11 Apr 2012 08:00:04 +0000</pubDate>

									<content:encoded><![CDATA[<p><a href="http://northings.com/2010/07/26/plannishing-in-plockton/" rel="nofollow"><img src="http://northings.com/files/2010/07/DSCN02731.jpg" width="133.333333333" height="100" alt="Thumbnail" class="align-left thumbnail" /></a>The best part of working in the Crafts Team at HI-Arts is that I get to know the work of so many great makers from throughout the Highlands and Islands.  </p>
<p>Early on in my job we featured the work of Plockton [&hellip;]</p>
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				<title>Avril Souter wrote a new post, Picture Perfect, on the site Northings</title>
				<link>http://northings.com/2010/03/09/making-plans-for-the-future/</link>
				<pubDate>Wed, 11 Apr 2012 07:37:39 +0000</pubDate>

									<content:encoded><![CDATA[<p><a href="http://northings.com/2010/03/09/making-plans-for-the-future/" rel="nofollow"><img src="http://northings.com/files/2010/03/Crafts-Banner-Final2-300x46.jpg" width="300" height="46" alt="Thumbnail" class="align-left thumbnail" /></a><a href="http://northings.com/files/2010/03/Crafts-Banner-Final1.jpg" rel="nofollow"></a><a href="http://northings.com/files/2010/03/Crafts-Banner-Final2.jpg" rel="nofollow"></a></p>
<p>I always love getting new images sent through to me, whether it is for the <a href="http://www.hi-arts.co.uk/default.aspx.locid-hianewqe5.RefLocID-hiacg501h00c.Lang-EN.htm" rel="nofollow">crafts newsletter</a> which we send out every month, the <a href="http://www.hi-arts.co.uk/Crafts/online-makers-gallery.htm" rel="nofollow">online galleries</a> or for <a href="http://www.hi-arts.co.uk/Crafts/Making-Progress-Mentoring-Programme.htm" rel="nofollow">Making Progress web pages</a> on the HI-Arts website &#8211; it&#8217;s [&hellip;]</p>
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				<title>Avril Souter wrote a new post, Textile Fever in Stroud, on the site Northings</title>
				<link>http://northings.com/2010/05/06/textile-fever-in-stroud/</link>
				<pubDate>Wed, 11 Apr 2012 07:36:57 +0000</pubDate>

									<content:encoded><![CDATA[<p><a href="http://northings.com/2010/05/06/textile-fever-in-stroud/" rel="nofollow"><img src="http://northings.com/files/2010/05/stroud-0082.jpg" width="129.62962963" height="100" alt="Thumbnail" class="align-left thumbnail" /></a><strong>Stroud International Textile Festival – May 2010</strong></p>
<p>Having read through the selection of events and talks in the Stroud International Textile Festival brochure, I was thoroughly looking forward to our visit to this [&hellip;]</p>
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				<title>Sian Jamieson wrote a new post, What is the Impact of Facebook Timeline?, on the site Northings</title>
				<link>http://northings.com/2012/04/05/what-is-the-impact-of-facebook-timeline/</link>
				<pubDate>Thu, 05 Apr 2012 13:15:32 +0000</pubDate>

									<content:encoded><![CDATA[<p><a href="http://northings.com/2012/04/05/what-is-the-impact-of-facebook-timeline/" rel="nofollow"><img src="http://northings.com/files/2012/04/FB-Timeline-300x265.jpg" width="113.20754717" height="100" alt="Thumbnail" class="align-left thumbnail" /></a></p>
<p>&nbsp;</p>
<p>At the end of last month Facebook users saw one of the biggest refurbishments to the social network there has been, since it went global. The introduction of the Facebook Timeline has created a lot of [&hellip;]</p>
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				<title>Sian Jamieson wrote a new post, Social Media: Some Helpful Advice, on the site Northings</title>
				<link>http://northings.com/2012/03/21/social-media-some-helpful-advice/</link>
				<pubDate>Wed, 21 Mar 2012 13:21:50 +0000</pubDate>

									<content:encoded><![CDATA[<p>Social Media and Social Networking is not only becoming an essential way of marketing and promoting but also for networking and raising awareness of your online profile. However, there is still alot of concerns and fear around using social media. So I&#8217;ve pulled together all the information that I have to hand that has helped [&#8230;]</p>
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				<title>Sian Jamieson wrote a new post, What do you know about your audience?, on the site Northings</title>
				<link>http://northings.com/2012/02/20/what-do-you-know-about-your-audience/</link>
				<pubDate>Mon, 20 Feb 2012 16:54:31 +0000</pubDate>

									<content:encoded><![CDATA[<p>My name is Sian and I like to hoard information. Often or not people are surprised at how excited I get about statistics, data and research information. It&#8217;s a genuine excitement as well, I often refer to myself as a bit of an information geek. The reason why I love cold hard statistical evidence is [&#8230;]</p>
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				<title>Bogbain Farm and Judi Sutherland are now friends</title>
				<link>http://northings.com/activity/p/6947/</link>
				<pubDate>Fri, 03 Feb 2012 16:01:54 +0000</pubDate>

				
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				<title>Sian Jamieson wrote a new post, Crowdfunding: A New Fundraising Approach, on the site Northings</title>
				<link>http://northings.com/2012/02/03/crowdfunding-a-new-fundraising-approach/</link>
				<pubDate>Fri, 03 Feb 2012 12:58:46 +0000</pubDate>

									<content:encoded><![CDATA[<p><em>‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’ </em> Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like [&#8230;]</p>
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				<title>Bogbain Farm and Brian O hEadhra are now friends</title>
				<link>http://northings.com/activity/p/6895/</link>
				<pubDate>Mon, 30 Jan 2012 12:06:09 +0000</pubDate>

				
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				<title>Sian Jamieson wrote a new post, Cultural Engagement is on the Agenda, on the site Northings</title>
				<link>http://northings.com/2011/12/16/cultural-engagement-is-on-the-agenda/</link>
				<pubDate>Fri, 16 Dec 2011 17:30:22 +0000</pubDate>

									<content:encoded><![CDATA[<p>The Scottish Government published its new National Performance Indicators this year, which are designed to measure progress towards the achievement of the Government&#8217;s purpose and national outcomes. 16 new outcomes were identified to deliver sustainable economic growth, of which Cultural Engagement is one. This is encouarging for the Cultural and &hellip;<span class="activity-read-more" id="activity-read-more-7766"><a href="http://northings.com/2011/12/16/cultural-engagement-is-on-the-agenda/" rel="nofollow">[Read more]</a></span></p>
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				<title>Karen Ray commented on the post, HI-wireless: Morrison's Van, Episode 2, on the site Northings</title>
				<link>http://northings.com/2011/12/02/hi-wireless-morrisons-van-episode-2/comment-page-1/#comment-1710</link>
				<pubDate>Fri, 02 Dec 2011 13:21:39 +0000</pubDate>

									<content:encoded><![CDATA[<p>roll on tomorrow!</p>
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				<title>Karen Ray commented on the post, HI-wireless: Morrison's Van, Episode 1, on the site Northings</title>
				<link>http://northings.com/2011/12/01/hi-wireless-morrisons-van-episode-1/comment-page-1/#comment-1709</link>
				<pubDate>Fri, 02 Dec 2011 13:03:49 +0000</pubDate>

									<content:encoded><![CDATA[<p>Good fun.  I wonder whodunnit?</p>
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				<title>Bogbain Farm and lindsaydunbar are now friends</title>
				<link>http://northings.com/activity/p/6396/</link>
				<pubDate>Tue, 15 Nov 2011 15:59:19 +0000</pubDate>

				
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				<title>Sian Jamieson wrote a new post, Barriers to Engagement and Participation, on the site Northings</title>
				<link>http://northings.com/2011/09/21/barriers-to-engagement-and-participation/</link>
				<pubDate>Wed, 21 Sep 2011 15:55:01 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://audiences.northings.com/files/2010/07/two-meter-plastic-road-barrier-300x265.gif" width="113.20754717" height="100" alt="Thumbnail" class="align-left thumbnail" />What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender. Of course there are numerous reasons why individuals may not be [&#8230;]</p>
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				<title>Sian Jamieson wrote a new post, Asking the Right Questions, on the site Northings</title>
				<link>http://northings.com/2011/09/05/asking-the-right-questions/</link>
				<pubDate>Mon, 05 Sep 2011 14:47:05 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://audiences.northings.com/files/2011/09/too_many_questions-300x199.jpg" width="150.753768844" height="100" alt="Thumbnail" class="align-left thumbnail" />Some of the more tricker aspects of Audience Research is thinking about the types of questions that you might like to ask your audience, or even knowing what questions to ask in the first place. <a href="http://audiences.northings.com/files/2011/09/too_many_questions.jpg" rel="nofollow"></a> Tomorrow I am off to Melrose in the Scottish Borders to talk to a network of venues and promoters in the [&#8230;]</p>
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				<title>Bogbain Farm and Shirley Buchan are now friends</title>
				<link>http://northings.com/activity/p/5578/</link>
				<pubDate>Thu, 25 Aug 2011 12:10:27 +0000</pubDate>

				
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				<title>Sian Jamieson wrote a new post, Measuring the Success of your Live Event, on the site Northings</title>
				<link>http://northings.com/2011/08/18/measuring-the-success-of-your-live-event/</link>
				<pubDate>Thu, 18 Aug 2011 14:46:49 +0000</pubDate>

									<content:encoded><![CDATA[<p> Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how &hellip;<span class="activity-read-more" id="activity-read-more-7763"><a href="http://northings.com/2011/08/18/measuring-the-success-of-your-live-event/" rel="nofollow">[Read more]</a></span></p>
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				<title>Sian Jamieson wrote a new post, More Family Friendly Tips, on the site Northings</title>
				<link>http://northings.com/2011/08/15/more-family-friendly-tips/</link>
				<pubDate>Mon, 15 Aug 2011 13:50:16 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://audiences.northings.com/files/2011/08/Family-Friendly.jpg" width="128.703703704" height="100" alt="Thumbnail" class="align-left thumbnail" />The Tip Sheet: Family Friendly Initiatives is my most popular blog post, recieving 719 views last month. With that kind of interest I have complied some more practical help guides, tips and advice which could help you on your way to developing a family friendly initiative, organisation and/or event.  <strong> <a href="http://audiences.northings.com/files/2011/08/Family-Friendly.jpg" rel="nofollow"></a> <a title="The Family Friendly Initiative" href="http://www.family-friendly.net/downloads/Guidelines_1_getting%20started.pdf" rel="nofollow">The Family Friendly Iniative </a> &#8211; Making Your Arts [&#8230;]</strong></p>
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				<title>Sian Jamieson wrote a new post, European Cultural Values, on the site Northings</title>
				<link>http://northings.com/2011/08/01/european-cultural-values/</link>
				<pubDate>Mon, 01 Aug 2011 13:19:32 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://4.bp.blogspot.com/-1Bm_cwCGM0g/TiWkwqDe4pI/AAAAAAAAeoc/mTPycye2A2s/s1600/european%2Bunion.jpg" width="155.639097744" height="100" alt="Thumbnail" class="align-left thumbnail" /><a href="http://audiences.northings.com/wp-admin/Flags of the European Union" rel="nofollow"></a> “Culture and creativity are important drivers for personal development, social cohesion and economic growth.” European Commission President Jose Manuel Barroso. Back in 2007 the Education and Culture Directorate-General of the European Commission commissioned the TNS Opinion &amp; Social to carry out a survey of public opinion on culture and its val&hellip;<span class="activity-read-more" id="activity-read-more-7761"><a href="http://northings.com/2011/08/01/european-cultural-values/" rel="nofollow">[Read more]</a></span></p>
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				<title>Sian Jamieson wrote a new post, Culture Segments, on the site Northings</title>
				<link>http://northings.com/2011/07/28/culture-segments/</link>
				<pubDate>Thu, 28 Jul 2011 16:19:21 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://www.lateralthinkers.com/downloadculturesegments_files/blocks_image_5_1.png" width="182.530120482" height="100" alt="Thumbnail" class="align-left thumbnail" />Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … <a title="AMA Conference 2011" href="http://www.a-m-a.co.uk/conference2011/" rel="nofollow">AMA Conference 2011 </a>), I attended a breakout session presented by Andrew McIntyre, of <a title="Morris Hargreaves McIntyre" href="http://www.lateralthinkers.com/" rel="nofollow">Morris Hargreaves McIntyre </a>. If you haven’t come across this particular consultancy agency then it’s about time yo&hellip;<span class="activity-read-more" id="activity-read-more-7760"><a href="http://northings.com/2011/07/28/culture-segments/" rel="nofollow">[Read more]</a></span></p>
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				<title>Bogbain Farm and Katherine Webster are now friends</title>
				<link>http://northings.com/activity/p/5347/</link>
				<pubDate>Sat, 23 Jul 2011 00:13:04 +0000</pubDate>

				
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				<title>Sian Jamieson wrote a new post, Using Posters to Promote your Event, on the site Northings</title>
				<link>http://northings.com/2011/07/16/using-posters-to-promote-your-event/</link>
				<pubDate>Sat, 16 Jul 2011 09:56:08 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://audiences.northings.com/files/2011/07/Andy-Irvine-212x300.jpg" width="70.6666666667" height="100" alt="Thumbnail" class="align-left thumbnail" />    Posters are a controversial issue, different people have different ideas of what works and what does not work. Of course one important factor for an effective Poster is the &#8216;white space&#8217; left for venue details, dates and ticket availability when touring a production. Equally important is the impression that posters leave on potential au&hellip;<span class="activity-read-more" id="activity-read-more-7759"><a href="http://northings.com/2011/07/16/using-posters-to-promote-your-event/" rel="nofollow">[Read more]</a></span></p>
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				<title>Sian Jamieson wrote a new post, UK Tourism in Scotland, on the site Northings</title>
				<link>http://northings.com/2011/07/13/uk-tourism-in-scotland/</link>
				<pubDate>Wed, 13 Jul 2011 09:18:00 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://audiences.northings.com/files/2011/07/Loch-Ness-Swans-300x135.jpg" width="222.222222222" height="100" alt="Thumbnail" class="align-left thumbnail" /><a href="http://audiences.northings.com/files/2011/07/Loch-Ness-Swans.jpg" rel="nofollow"></a> Knowing who your audience is, and who it could be, is not only essential when marketing, promoting or selling, but it also makes it much easier for you when thinking about potential new markets or opportunities. One particular group which presents us a regular opportunity is Scotland&#8217;s tourism market. We all feel the surge as tourists [&#8230;]</p>
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				<title>Dougie Coulter and Alexander Smith are now friends</title>
				<link>http://northings.com/activity/p/5186/</link>
				<pubDate>Wed, 29 Jun 2011 19:47:45 +0000</pubDate>

				
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				<title>Sian Jamieson wrote a new post, Tip Sheet: Family Friendly Policies, on the site Northings</title>
				<link>http://northings.com/2011/06/25/tip-sheet-family-friendly-policies/</link>
				<pubDate>Sat, 25 Jun 2011 12:08:10 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://audiences.northings.com/files/2011/03/family-300x241.jpg" width="124.481327801" height="100" alt="Thumbnail" class="align-left thumbnail" /><a href="http://audiences.northings.com/files/2011/03/family.jpg" rel="nofollow"></a>Family Friendly  <span><strong>Thank you for visiting the Audience Development Blog &#8211; this is one of the most popular posts &#8211; and I was wondering if I might be able to ask you for a little bit of your time before reading about Family Friendly Policies for Arts Organisations. </strong></span> <span><strong>I am keen to find out if this tip sheet [&#8230;]</strong></span></p>
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				<title>Sian Jamieson wrote a new post, Tip Sheet: Customer Care, on the site Northings</title>
				<link>http://northings.com/2011/06/20/tip-sheet-customer-care/</link>
				<pubDate>Mon, 20 Jun 2011 12:00:14 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://audiences.northings.com/files/2011/03/customer-care.jpg" width="100.446428571" height="100" alt="Thumbnail" class="align-left thumbnail" /><a href="http://audiences.northings.com/files/2011/03/customer-care.jpg" rel="nofollow"></a> Customer care is what makes your customers want to come back. A quality product can only do so much, in such a competitive environment the quality of customer care can be the deciding factor in determining success or failure. You should really <strong>review your Customer Care strategy regularly </strong>. In order to do this <strong>you first need a [&#8230;]</strong></p>
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				<title>Sian Jamieson wrote a new post, Tip Sheet: Jargon Buster, on the site Northings</title>
				<link>http://northings.com/2011/06/15/tip-sheet-jargon-buster/</link>
				<pubDate>Wed, 15 Jun 2011 10:45:43 +0000</pubDate>

									<content:encoded><![CDATA[<p>The real meaning behind the Jargon… <strong><span>Audience Development </span></strong> Knowing who your audience is, how you can engage with them, how to retain and develop your audience, building their commitment to, knowledge or and appreciation of your specific arts or cultural event, discipline, or organization. Audience Development does include, but is broader then, m&hellip;<span class="activity-read-more" id="activity-read-more-7753"><a href="http://northings.com/2011/06/15/tip-sheet-jargon-buster/" rel="nofollow">[Read more]</a></span></p>
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				<title>Bogbain Farm and Cherry Ambrose are now friends</title>
				<link>http://northings.com/activity/p/5043/</link>
				<pubDate>Fri, 10 Jun 2011 11:40:38 +0000</pubDate>

				
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				<title>Sian Jamieson wrote a new post, Tip Sheet: Writing Your Mission and Vision, on the site Northings</title>
				<link>http://northings.com/2011/06/10/tip-sheet-writing-your-mission-and-vision/</link>
				<pubDate>Fri, 10 Jun 2011 09:55:33 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://audiences.northings.com/files/2011/03/vision_highway.jpg" width="96.1538461538" height="100" alt="Thumbnail" class="align-left thumbnail" /><strong> </strong><strong>A Mission and Vision Statement is an essential asset for all businesses, organisations and individuals. </strong> <a href="http://audiences.northings.com/files/2011/03/vision_highway.jpg" rel="nofollow"></a> <strong> </strong>   <strong>Do You Need a Mission Statement? </strong> The answer depends on whether or not the mission statement you compose has significant meaning to you, or is this just another business planning exercise in futility?  A mission statement can guide you thr&hellip;<span class="activity-read-more" id="activity-read-more-7751"><a href="http://northings.com/2011/06/10/tip-sheet-writing-your-mission-and-vision/" rel="nofollow">[Read more]</a></span></p>
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				<title>Sian Jamieson wrote a new post, Tip Sheet: Writing Marketing Aims &#38; Objectives, on the site Northings</title>
				<link>http://northings.com/2011/06/06/tip-sheet-writing-marketing-aims-objectives/</link>
				<pubDate>Mon, 06 Jun 2011 09:56:00 +0000</pubDate>

									<content:encoded><![CDATA[<p><img src="http://audiences.northings.com/files/2011/03/Setting-smart-goals-300x221.jpg" width="135.746606335" height="100" alt="Thumbnail" class="align-left thumbnail" /><strong> </strong> <strong> </strong> <strong> </strong> <strong></strong> <strong> <a href="http://audiences.northings.com/files/2011/03/Setting-smart-goals.jpg" rel="nofollow"></a> From Mission Statements to Marketing Objectives </strong>  All strategic planning needs to take the overall mission and purpose of the organisation as their starting point. Your mission statement gives you a sense of the overall purpose of the organisation and what it aspires to do, therefore your mission will be an important reference for what your [&#8230;]</p>
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				<title>Bogbain Farm and Peter Urpeth are now friends</title>
				<link>http://northings.com/activity/p/4982/</link>
				<pubDate>Thu, 02 Jun 2011 14:57:40 +0000</pubDate>

				
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