Using Posters to Promote your Event

16 Jul 2011 in Audience Development Blog, Dance & Drama, Festival, General, Music

 
Posters are a controversial issue, different people have different ideas of what works and what does not work. Of course one important factor for an effective Poster is the ‘white space’ left for venue details, dates and ticket availability when touring a production. Equally important is the impression that posters leave on potential audiences, do they communicate what the event is, and are they eye-catching?
 
I was given a huge array of Posters recently, some are fantastic, others not so much. Have a look for yourself, feel free to leave comments – which posters work best for you, what elements of design do you think all posters should have, where could companies have improved? 
Poster 01 Andy Irvine

Poster 01 Andy Irvine

Poster 02 Art

Poster 02 Art

Poster 03 Australias Colcannon

Poster 03 Australias Colcannon

Poster 04 Catriona Macdonald Band

Poster 04 Catriona Macdonald Band

Poster 05 Cheyenne Brown and Seylan Baxter

Poster 05 Cheyenne Brown and Seylan Baxter

Poster 06 Cyprus

Poster 06 Cyprus

Poster 07 Deva

Poster 07 Deva

Poster 08 Egg

Poster 08 Egg

Poster 09 Eric Truffas Live

Poster 09 Eric Truffas Live

Poster 10 Fiona Knowles Catch a Falling Star

Poster 10 Fiona Knowles Catch a Falling Star

Poster 11 Gypsy Tango Klezmer Punk

Poster 11 Gypsy Tango Klezmer Punk

Poster 12 Orkestra del Sol

Poster 12 Orkestra del Sol