Ambitious plans for a three-year world-class celebration of Scottish culture and creativity have today been announced by the Cabinet Secretary for Culture and External Affairs.

Fiona Hyslop sets out how Scotland will take advantage of the unprecedented opportunities offered by the London 2012 Olympic and Paralympic Games and the Glasgow 2014 Commonwealth Games.

Scotland’s Cultural Plan for London 2012 and Glasgow 2014 aims to promote Scottish culture and creativity on the world stage, increase international and domestic tourism and develop Scotland’s creative sector. Beginning in 2012, the Year of Creative Scotland, and continuing into 2014, the cultural showcase will provide opportunities for the whole nation to take part in the celebrations.

Creative Scotland, the development agency for the arts, screen and creative industries, will invest £6.5 million National Lottery funds into a programme to support the Year of Creative Scotland. The programme will include a series of ‘Creative Places Awards’ which will celebrate communities with a strong track record of creativity and cultural tourism.

The Culture Secretary will launch the three year programme supported by Creative Scotland investment for the Year of Creative Scotland on a visit to Ballet West in Taynuilt on 27 July 2011.

Ms Hyslop said:

‘Scotland is known across the globe for its rich culture and heritage and is increasingly recognised for its contemporary and creative cutting edge. In 2012 and 2014, the eyes of the world will be on the UK.  These present wonderful opportunities, both large and small, to highlight Scotland’s cultural and creative strengths on the international stage and across our communities.

‘Through Creative Scotland’s £6.5 million investment and the rich creative activity across our vibrant cultural sector, 2012 will act as a nationwide showcase for our cultural assets and outstanding new work. The Year of Creative Scotland will offer new opportunities to be creative and experience and participate in our world-class culture, with activity taking place in communities the length and breadth of Scotland. It is the start of an exciting three-year cultural programme that will embrace London 2012 and celebrate Glasgow 2014.

‘Scotland’s arts and culture are already a major draw for visitors. More than a million people attended Edinburgh’s Festivals alone in 2010, generating more than £261 million of additional revenue for our economy. Our culture is one of our greatest assets and we want to see our communities across the length and breadth of Scotland benefit from everything that the next three years has to offer. We will use this opportunity to promote Scotland to millions more people across the globe and introduce Scotland to new audiences at home and abroad as one of the world’s most creative nations.’

Andrew Dixon, Chief Executive of Creative Scotland, said:

‘2012 presents us with a unique and unprecedented opportunity to showcase the wealth of talent within Scotland to a national and international audience. The energy created by this three-year programme will create a long lasting legacy for Scotland.

‘It is an opportunity to celebrate our creative places and showcase Scotland’s existing year-round programme of cultural events, festivals and projects. The £6.5m programme will present opportunities for the whole nation to get involved and it will also develop new partnerships between the cultural sector and the tourism and heritage sectors.

‘Creative Scotland aims to reach every community across Scotland through the three year programme.’

Year of Creative Scotland 2012 sets out to encourage collaborative working between the creative and tourism sectors and expand the strategic collaboration between national agencies working in the arts, events and tourism.  A steering group, chaired by EventScotland, oversees the Year of Creative Scotland comprising representatives from Creative Scotland, the Scottish Government VisitScotland and VOCAL.

Paul Bush, Chief Operating Officer at EventScotland, said:

‘2012 provides an exciting opportunity for Scotland to showcase its World Class cultural assets, unique events and festivals and its year long cultural offering.  Today’s announcement provides a rallying call for organisations across the country to get involved, work in partnership and take advantage of this unique opportunity.’

Acting Chief Executive of Glasgow 2014, David Grevemberg said:

‘Glasgow 2014 offers a fantastic opportunity for people across the world to see Scotland’s complex and fascinating blend of the traditional and the modern across the cultural spectrum.

‘Innovative and international cultural programmes are an essential part of any Commonwealth Games, defining the Host City and country to the many millions of visitors, athletes and TV spectators.  Glasgow 2014 is delighted by today’s announcement, helping ensure that the city and country will be alive with extraordinary cultural activities the length and breadth of Scotland in the run up to and during the Games in 2014.’

Ruth McKenzie, Director, Cultural Olympiad, said;

‘Scotland’s programme for the creative celebrations throughout 2012 will ensure that every part of the UK enjoys the Cultural Olympiad and the London 2012 Festival – and there are more announcements still to come!  The best of Scotland’s creative community will be playing a leading role in joining with the rest of the nation to welcome the London 2012 and Paralympic Games as a unique opportunity to showcase the UK’s creative talent’.

Scotland’s Cultural Plan for London 2012 and Glasgow 2014 can be accessed via: http://www.creativescotland.com/from-2012-to-2014

Source: Creative Scotland