Northings | Nick Ross | Friends Activity

Sian Jamieson wrote a new post, How do people engage with culture in Scotland?, on the site Northings

Wed, 29 May 2013 07:58:40 +0000

Each year the Scottish government conduct a Scottish Household Survey that gives us an insight into the composition, characteristics, attitudes and behaviours of Scottish households and individuals. The […]

Sian Jamieson wrote a new post, sound Festival shortlisted for prestigious RPS Music Award, on the site Northings

Wed, 08 May 2013 08:31:51 +0000

“sound’s 2012 edition opened up the world of music theatre to creators and audiences who feel inhibited by opera’s institutional conventions and gave us a whiff of the creative zeitgeist”
opera magazine
sound, […]

Sian Jamieson wrote a new post, Invitation for New and Emerging Deaf & Disabled Scottish Film Talent, on the site Northings

Fri, 12 Apr 2013 13:00:26 +0000

Invitation for New and Emerging Deaf & Disabled Scottish Film Talent to a 2 Day Film Workshop
At the Edinburgh International Film Festival
Delivered by 104 Films in partnership with Edinburgh International Film […]

Sian Jamieson wrote a new post, Looking for ways to boost your online sales?, on the site Northings

Fri, 15 Jun 2012 15:36:18 +0000

Improve your online sales with these 21 Tips

If you are selling directly from your website as an artist or crafts maker then you might be wondering how you can increase your traffic, improve your website […]

Sian Jamieson wrote a new post, Digital Participation in Scotland, on the site Northings

Fri, 18 May 2012 11:04:48 +0000

We are working online, networking online and promoting online more and more these days. Most of my work revolves around online marketing and audience development, partly because there is a learning curve involved […]

Sian Jamieson wrote a new post, Creative Blogging*, on the site Northings

Mon, 16 Apr 2012 11:18:38 +0000

Creative Blogs

Blogging has become quite the social media phenomenon in the last 2 years. They’re a fantastic tool to be using for both marketing and promoting yourself, your artwork, your organisation, […]

Sian Jamieson wrote a new post, What is the Impact of Facebook Timeline?, on the site Northings

Thu, 05 Apr 2012 13:15:32 +0000

At the end of last month Facebook users saw one of the biggest refurbishments to the social network there has been, since it went global. The introduction of the Facebook Timeline has created a lot of […]

Sian Jamieson wrote a new post, Social Media: Some Helpful Advice, on the site Northings

Wed, 21 Mar 2012 13:21:50 +0000

Social Media and Social Networking is not only becoming an essential way of marketing and promoting but also for networking and raising awareness of your online profile. However, there is still alot of concerns and fear around using social media. So I’ve pulled together all the information that I have to hand that has helped […]

Sian Jamieson wrote a new post, What do you know about your audience?, on the site Northings

Mon, 20 Feb 2012 16:54:31 +0000

My name is Sian and I like to hoard information. Often or not people are surprised at how excited I get about statistics, data and research information. It’s a genuine excitement as well, I often refer to myself as a bit of an information geek. The reason why I love cold hard statistical evidence is […]

Sian Jamieson wrote a new post, Crowdfunding: A New Fundraising Approach, on the site Northings

Fri, 03 Feb 2012 12:58:46 +0000

‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’ Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like […]

lindsaydunbar and Brian O hEadhra are now friends

Mon, 30 Jan 2012 12:06:04 +0000

Sian Jamieson wrote a new post, Cultural Engagement is on the Agenda, on the site Northings

Fri, 16 Dec 2011 17:30:22 +0000

The Scottish Government published its new National Performance Indicators this year, which are designed to measure progress towards the achievement of the Government’s purpose and national outcomes. 16 new outcomes were identified to deliver sustainable economic growth, of which Cultural Engagement is one. This is encouarging for the Cultural and…[Read more]

Sian Jamieson wrote a new post, Barriers to Engagement and Participation, on the site Northings

Wed, 21 Sep 2011 15:55:01 +0000

What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender. Of course there are numerous reasons why individuals may not be […]

Sian Jamieson wrote a new post, Asking the Right Questions, on the site Northings

Mon, 05 Sep 2011 14:47:05 +0000

Some of the more tricker aspects of Audience Research is thinking about the types of questions that you might like to ask your audience, or even knowing what questions to ask in the first place. Tomorrow I am off to Melrose in the Scottish Borders to talk to a network of venues and promoters in the […]

Sian Jamieson wrote a new post, Measuring the Success of your Live Event, on the site Northings

Thu, 18 Aug 2011 14:46:49 +0000

Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how…[Read more]

Sian Jamieson wrote a new post, More Family Friendly Tips, on the site Northings

Mon, 15 Aug 2011 13:50:16 +0000

The Tip Sheet: Family Friendly Initiatives is my most popular blog post, recieving 719 views last month. With that kind of interest I have complied some more practical help guides, tips and advice which could help you on your way to developing a family friendly initiative, organisation and/or event. The Family Friendly Iniative – Making Your Arts […]

Sian Jamieson wrote a new post, European Cultural Values, on the site Northings

Mon, 01 Aug 2011 13:19:32 +0000

“Culture and creativity are important drivers for personal development, social cohesion and economic growth.” European Commission President Jose Manuel Barroso. Back in 2007 the Education and Culture Directorate-General of the European Commission commissioned the TNS Opinion & Social to carry out a survey of public opinion on culture and its…[Read more]

Sian Jamieson wrote a new post, Culture Segments, on the site Northings

Thu, 28 Jul 2011 16:19:21 +0000

Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … AMA Conference 2011 ), I attended a breakout session presented by Andrew McIntyre, of Morris Hargreaves McIntyre . If you haven’t come across this particular consultancy agency then it’s about time…[Read more]

Sian Jamieson wrote a new post, Using Posters to Promote your Event, on the site Northings

Sat, 16 Jul 2011 09:56:08 +0000

Posters are a controversial issue, different people have different ideas of what works and what does not work. Of course one important factor for an effective Poster is the ‘white space’ left for venue details, dates and ticket availability when touring a production. Equally important is the impression that posters leave on potential…[Read more]

Sian Jamieson wrote a new post, UK Tourism in Scotland, on the site Northings

Wed, 13 Jul 2011 09:18:00 +0000

Knowing who your audience is, and who it could be, is not only essential when marketing, promoting or selling, but it also makes it much easier for you when thinking about potential new markets or opportunities. One particular group which presents us a regular opportunity is Scotland’s tourism market. We all feel the surge as tourists […]

Sian Jamieson wrote a new post, Tip Sheet: Family Friendly Policies, on the site Northings

Sat, 25 Jun 2011 12:08:10 +0000

Family Friendly Thank you for visiting the Audience Development Blog – this is one of the most popular posts – and I was wondering if I might be able to ask you for a little bit of your time before reading about Family Friendly Policies for Arts Organisations. I am keen to find out if this tip sheet […]

Sian Jamieson wrote a new post, Tip Sheet: Customer Care, on the site Northings

Mon, 20 Jun 2011 12:00:14 +0000

Customer care is what makes your customers want to come back. A quality product can only do so much, in such a competitive environment the quality of customer care can be the deciding factor in determining success or failure. You should really review your Customer Care strategy regularly . In order to do this you first need a […]

Sian Jamieson wrote a new post, Tip Sheet: Jargon Buster, on the site Northings

Wed, 15 Jun 2011 10:45:43 +0000

The real meaning behind the Jargon… Audience Development Knowing who your audience is, how you can engage with them, how to retain and develop your audience, building their commitment to, knowledge or and appreciation of your specific arts or cultural event, discipline, or organization. Audience Development does include, but is broader then,…[Read more]

Sian Jamieson wrote a new post, Tip Sheet: Writing Your Mission and Vision, on the site Northings

Fri, 10 Jun 2011 09:55:33 +0000

A Mission and Vision Statement is an essential asset for all businesses, organisations and individuals. Do You Need a Mission Statement? The answer depends on whether or not the mission statement you compose has significant meaning to you, or is this just another business planning exercise in futility? A mission statement can guide you…[Read more]

Sian Jamieson wrote a new post, Tip Sheet: Writing Marketing Aims & Objectives, on the site Northings

Mon, 06 Jun 2011 09:56:00 +0000

From Mission Statements to Marketing Objectives All strategic planning needs to take the overall mission and purpose of the organisation as their starting point. Your mission statement gives you a sense of the overall purpose of the organisation and what it aspires to do, therefore your mission will be an important reference for what your […]

Sian Jamieson wrote a new post, Tip Sheet: Researching Your Audience, on the site Northings

Thu, 02 Jun 2011 11:57:55 +0000

Research is imperative! Most arts promoters and organizations will need to conduct market research at some point. It is better to do this now, then wait until it’s too late! Why Bother? To collect information for a specific purpose or to resolve an identified issue. For instance, finding out which method of promotion will work best or […]

Sian Jamieson wrote a new post, Tip Sheet: Who is your Audience?, on the site Northings

Sat, 28 May 2011 15:52:08 +0000

Understanding your audience will help you to think about what you are doing, why you are doing it, who you are engaging and what your message should be to get people to pay attention. Common Marketing Misunderstandings The belief that because you find what you do interesting, everyone else should too. This often leads to marketing and…[Read more]

Sian Jamieson wrote a new post, Promoting your Blog Before its Launch, on the site Northings

Sun, 22 May 2011 15:33:44 +0000

One of the toughest parts of starting a new blog is getting some visibility. If you already have a well visited website, then you are likely to stimulate interest from your traditional website visitors for your blog – only if you promote your blog across your site however. On the other hand, if you don’t […]

Sian Jamieson wrote a new post, Blog Pages: What are they for? , on the site Northings

Wed, 18 May 2011 15:30:15 +0000

Some, not all, blogging platforms give you the choice of publishing ‘Posts’ and ‘Pages’. Posts are the ‘articles’ you publish, while ‘Pages’ are additional static pages that you can publish independently of the traditional blog post. There are lots of reasons to use pages to support your blog posts, they can give you the space to […]

Sian Jamieson wrote a new post, Cutting through the Blogging Jargon!, on the site Northings

Fri, 13 May 2011 15:34:36 +0000

Above the Fold: This refers to the content on your blog (or website) that appears without scrolling down through the window. Archive: Blog posts grouped by month. Blog Roll: A list of the blogs that you enjoy reading, find informative, adds additional value for your blog readers, and provides you with essential linking search engine…[Read more]

Sian Jamieson wrote a new post, Legal Resources for Bloggers, on the site Northings

Thu, 12 May 2011 15:08:48 +0000

The Electronic Frontier Foundation

Provides a complete legal guide for bloggers, particularly in using images, video and audio files.

Creative Commons

You may also want to copyright your original work through Creative Commons, they offer several different types of licenses.

Sian Jamieson wrote a new post, Why Your Blog Visitors Should be Able to Contact You , on the site Northings

Sun, 08 May 2011 15:33:03 +0000

It is important that you offer your visitors a simple way of contacting you directly, not relying on the comment section alone to differentiate between a simple comment and an opportunity. Having a clear way to be contacted has a number of benefits: It gives your readers a way to privately contact you – Comments are a […]

Sian Jamieson wrote a new post, General Tips on Writing a Blog Post , on the site Northings

Wed, 04 May 2011 15:29:08 +0000

Be Passionate. You are writing a blog because you have something to say, so say it with enthusiasm and passion. When it comes down to it, it is your voice that will make your blog stand out from the millions of others out there. Be Funny. The power to make some one laugh out loud or chuckle to […]

Sian Jamieson wrote a new post, Encouraging Your Blog Readers to Comment, on the site Northings

Sun, 01 May 2011 15:30:38 +0000

A Jackob Nielsen study has shown that 90% of online community users read or observe content without engaging with it, 9% of users contribute a little and 1% actively contribute. So if 1 in every 100 readers comment on your blog then understanding ways to encourage more interactivity on your site is essential. 10 ways to […]

Sian Jamieson wrote a new post, What can I blog about? , on the site Northings

Thu, 28 Apr 2011 15:28:31 +0000

In the world of blogging, content is king. Creating a Blog is easy, maintaining a Blog is hard. As an artist you might want to blog about: The development/ evolution of your artistic practice. Your residencies, exhibitions, productions, events and activities. New projects you are working on i.e. recording an album, working with youth groups …[Read more]

Sian Jamieson wrote a new post, Start Posting!, on the site Northings

Sun, 24 Apr 2011 15:28:13 +0000

What to do when you write that first Blog post? Write a Title – in the Title Field give your post a name. Write your Post – Most blogging services use a Rich Text Editor that operates exactly like a word processor (such as Word for Windows) to enable you to type up your blog post. Insert images or video – […]

Sian Jamieson wrote a new post, How to Set up a Blog, on the site Northings

Wed, 20 Apr 2011 16:00:53 +0000

All you need to get started is an email address and something to say. Step One: Define Your Niche Before you consider where you are going to blog it is important to decide on the theme or subject area that your blog will be about. The two main factors to consider when picking your subject is Your […]

Seonaid and are now friends

Wed, 20 Apr 2011 11:17:05 +0000

Sian Jamieson wrote a new post, What on earth is a Blog? , on the site Northings

Tue, 19 Apr 2011 15:27:19 +0000

A blog is a specific type of website that displays entries (or posts) in reverse chronological order. Blog posts can consist of text, images, links to other websites and most typically a way for readers to leave comments about the post. There is more then one free blogging service that can have you up and blogging […]

lindsaydunbar and are now friends

Tue, 12 Apr 2011 21:16:09 +0000

lindsaydunbar and are now friends

Thu, 31 Mar 2011 11:03:37 +0000

lindsaydunbar and are now friends

Tue, 29 Mar 2011 08:50:58 +0000

lindsaydunbar and are now friends

Thu, 24 Mar 2011 20:25:55 +0000

Sian Jamieson and are now friends

Thu, 24 Mar 2011 13:17:23 +0000

Sian Jamieson and are now friends

Fri, 18 Mar 2011 15:52:38 +0000

lindsaydunbar and are now friends

Thu, 10 Mar 2011 16:17:01 +0000

lindsaydunbar and are now friends

Tue, 08 Mar 2011 10:00:50 +0000

Sian Jamieson and are now friends

Mon, 07 Mar 2011 20:45:49 +0000

Seonaid and are now friends

Mon, 07 Mar 2011 09:44:48 +0000

Seonaid and are now friends

Sat, 05 Mar 2011 00:53:09 +0000