Cutting through the Blogging Jargon!

13 May 2011 in Audience Development Blog

Above the Fold: This refers to the content on your blog (or website) that appears without scrolling down through the window.

 

Archive: Blog posts grouped by month.

 

Blog Roll: A list of the blogs that you enjoy reading, find informative, adds additional value for your blog readers, and provides you with essential linking search engine optimisation.

 

Blog Templates: A variety of different designs (the look of your blog) that you can select to apply to your blog.

 

Blog Feed: This is the transfer of information between your blog another other websites. Your blog posts can be downloaded regularly by visitors to their own websites, email or directly onto their computer’s hard drive.

 

Categories: Is a term to describe a collection of blog entries that you decide to group together. You can have as many categories as you like, and as many entries within a category.

 

Comment: A response added to your blog by an online reader.  

 

Comment Spam: Spam posted in the comment section of blogs, these usually contain a few lines of text and a link which is entirely unrelated to your post and blog. These comments are usually posted by spambots crawling the blogosphere. Most good blog hosting services will have a high level spam filter and you should always authorise comments from new visitors first, to ensure that they are indeed genuine. 

 

CSS: Is an abbreviation for Cascading Style Sheets, this is the format of the visual appearance of your blog, you can specify (or use templates with a CSS) for instance that all Titles are blue, 16pt, Ariel. A CSS defines the style for your whole website to ensure consistency.

 

Header: A blog’s header is the equivalent of a newspaper’s masthead. This is where your blog name and/or banner image is displayed.

 

Incoming Links: these are links on other people’s blogs or websites directing visitors to your blog.

 

Meme: An idea passed down from one human generation to another, the cultural equivalent of a gene. For bloggers, meme refers to an idea passed from one blog to another, and spreading across the blogosphere.

 

Permalink: This is a URL on a website which points to a specific blog entry where it is permanently archived – a permanent link. These will help to strengthen a blog’s ranking in search engines.

 

Posts: Posts make up the body of your blog. Posts can include text, images, videos, streamed audio and links to other websites. Blogs are like articles, but with a blog you offer a simple way for readers to comment on your post. 

 

Post Slug: This is the final element of your permalink to your blog, the bit that appears at the end of your url, for instance www.yourblogname.wordpress.com/2011/04/20/blogging-tip-sheet

 

Ping: A ping is an alert in your trackback system that lets the original poster of a blog know when someone else writes an entry concerning that original post.

 

Pingback: A technological method that notifies you when an incoming link from another blog or website is established.

 

Reciprocal Link: When one blogger exchanges links on its blogroll with another blogger’s blogroll.

 

Rich Text Editor: An online rich text editor presents a ‘what-you-see-is-what-you-get’ interface for editing your text within web browsers. The aim is to reduce the learning curve associated with using HTML.  

 

RSS: This stands for ‘Really Simple Syndication’ and by adding an RSS link allows your blog visitors to subscribe to your site – updating them whenever you add a new post.

 

Sidebar: A sidebar will run along one or both sides of your posts. Your sidebar might contain items such as a short bio, a blog roll (a list of the blogs you enjoy reading), a search box, ads and an RSS button.

 

Spambot: A program designed to collect email addresses from the internet in order to build mailing lists for sending unsolicited emails, known as spam.

 

Tag: A keyword or term associated with a piece of content that provides a description and allows visitors to find it when using a search tool or search engine.

 

Tag Cloud: A visual representation of the keyword terms that are associated with your blog. A Tag Cloud usually contains single words, with the most relevant and popular displayed with larger type, bolder text or prominent colours.

 

Thread: The term used to describe the succession or series of posts that relate to a specific topic.

 

Trackback: A technological method similar to pingback that notifies you when an incoming link from another blog or website is established.

 

Troll: A user who contributes to online discussions for the purpose of generating intense debate, often with intentionally inflammatory rhetoric. These people are ‘fishing’ for reactions from contributors to stimulate arguments.

 

Widgets: these are stand-alone applications you can imbed into other applications, like websites and blogs. These could help you do things like subscribe to a feed, do a specialised search or make a donation.