A Tour of Scotland

12 Apr 2010 in Audience Development Blog, General

Web Marketing

Web Marketing

Back in Septemeber I was invited to give a short presentation at the Orkney Maker’s Day event, to talk about the benefits of using the internet for marketing and promotion and engaging your audience. A brief presentation was not nearly enough time to convey the full extent of the opportunities the web offers artists, makers, arts groups and organisations, and there is infact no definative answer, strategy or route to take when creating an online presence.

However, as a result of feedback from the Orkney Maker’s Day, I am now running a series of web marketing workshops for the arts and cultural sector in the Highlands and Islands of Scotland. Travelling from Inverness to the Orkney Islands, to Shetland, and the Western Isles, I’ll also be visiting Ullapool and Argyll to deliver a total of 8 workshops in the next three months.

The internet offers such opportunities especially for individuals, groups or organisations with a minimal or non existant marketing budget, which is so often the way in the arts and cultural world. With the advent of open-source solutions and social media, we no longer need to be an IT boffin or at least have one to hand in order to get online.

The workshops aim to provide the right starting point when embarking on an online marketing strategy, everything from the essential elements of web development and design, how to make sure your website gets seen by using search engine optimisation, how social media and social networks help to develop relationships and interactivity, as well as looking at online selling, how to manage your audience relationships effectively, and finally why collecting as much data on your audiences along the way will redefine and influence your future marketing paths.

If your an artist, an arts or cultural group or an organisation, looking to learn more about what the internet can offer you, or looking to brush up on your online marketing skills, then please contact me or book your place now - places are limited!