Blogs

General Tips on Writing a Blog Post

4 May 2011 in Audience Development Blog

i-love-blogging

  1. Be Passionate. You are writing a blog because you have something to say, so say it with enthusiasm and passion. When it comes down to it, it is your voice that will make your blog stand out from the millions of others out there.
  2. Be Funny. The power to make some one laugh out loud or chuckle to themselves is priceless. Humour not only makes your posts more enjoyable to read but are more likely to be linked to by other bloggers or shared across your blog visitors social networks.
  3. Be consistent. It is really important that you post on a regular basis so that your readers keep coming back and you attract new ones. You can set the regularity of your posts, but the more often the better. Don’t post if you don’t have anything to say, no content is better than bad content, but consistency should be a main priority. 
  4. Be Useful. It is important that your blog posts provide value for your readers. That could be entertainment value or educational value, it is important that you reach out to readers with something that they need – an insight, a tool or a new way of looking at something.
  5. Be Readable. It is important to bear in mind that you are writing to the computer screen, so it’s good to make sure your posts are easy on the eyes and not too long. If you do write a lengthy post consider breaking it up with visuals, bullet points or selectively bolded text.
  6. Be Responsible. Blog posts should contain links to other websites, as it is important to give credit where credit is due and link back to a site if you have used it as a reference.