Some of the more tricker aspects of Audience Research is thinking about the types of questions that you might like to ask your audience, or even knowing what questions to ask in the first place.
Questions??
Tomorrow I am off to Melrose in the Scottish Borders to talk to a network of venues and promoters in the arts and cultural sector about Audience Development (and a little bit on social media). While putting together the talk and presentation I made a list of some of the questions I would want to be asking my audiences on a regular basis. Below is a list of the initial questions that sprung to mind. As I mentioned in my blog post ‘Measuring the Success of your live event‘ I am working on putting some template surveys together for you to use, adapt, play with etc. This is the kick start to this process.
This is by no means a definitive list of questions, this was just a 30 minute brain storm, the answers will have to come later.
What does Culture mean to you?
How often do you attend a live cultural event?
What other activities do you participate in?
How did you get to the venue tonight?
What is the highest educational level you have achieved?
What prevents you from attending a cultural event?
Who did you attend today’s event with?
Where did you hear about today’s event?
What types of arts and cultural events/ activities interest you?
Would you be interested in a membership scheme?
Have you ever volunteered? Would you be interested?
What is your favourite festival, movie, band?
Would you like to attend a cultural event during the week?
What is your favourite thing about attending a live performance?
Do you like to take the kids to cultural events/ activities?
What was your most memorable cultural experience?
Who in your group organised today’s trip to …?
What is your favourite arts/cultural venue ever?
Did you know that we do…?
What do you think would improve your experience today?
Have you been to the theatre before?
Have you been to this theatre before? If no, what made you decide to attend today?
Which visitor attractions do you visit in Hawick?
Where is your favourite place to have a coffee and cake locally?
Are there any particular types of events you would like to see in the future?
Do you use Facebook, Twitter, YouTube?
Have you visited our website? How could it improve?
How did you first come to hear of us?
And your most important benchmarking
information:
What is your postcode?
Your age group?
What is your gender?
Your Profession?
