After 10 years of publication, 'Northings' (the monthly arts e-magazine for the Highlands & Islands) closed down in 2013 and is archived here. High Life Highland is pleased to enable this extensive body of work to remain accessible to the public. Please note, though, that material will not be updated or added.

Audience Development Blog

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Tip Sheet: Writing Your Mission and Vision

10 Jun 2011 in Audience Development Blog, Blogs

A Mission and Vision Statement is an essential asset for all businesses, organisations and individuals.

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Tip Sheet: Writing Marketing Aims & Objectives

6 Jun 2011 in Audience Development Blog, Blogs

      From Mission Statements to Marketing Objectives  All strategic planning needs to take the overall mission and purpose of the organisation as their starting point. Your mission statement gives you a sense of the overall purpose of the organisation and what it aspires to do, therefore your mission will be an important reference […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Tip Sheet: Researching Your Audience

2 Jun 2011 in Audience Development Blog, Blogs, General

Research is imperative!
Most arts promoters and organizations will need to conduct market research at some point. It is better to do this now, then wait until it’s too late!

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Tip Sheet: Who is your Audience?

28 May 2011 in Audience Development Blog, Blogs, General

Understanding your audience will help you to think about what you are doing, why you are doing it, who you are engaging and what your message should be to get people to pay attention.

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Promoting your Blog Before its Launch

22 May 2011 in Audience Development Blog, Blogs

One of the toughest parts of starting a new blog is getting some visibility. If you already have a well visited website, then you are likely to stimulate interest from your traditional website visitors for your blog – only if you promote your blog across your site however.  On the other hand, if you don’t […]

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Blog by Sian Jamieson

Blog Pages: What are they for?

18 May 2011 in Audience Development Blog, Blogs

Some, not all, blogging platforms give you the choice of publishing ‘Posts’ and ‘Pages’. Posts are the ‘articles’ you publish, while ‘Pages’ are additional static pages that you can publish independently of the traditional blog post. There are lots of reasons to use pages to support your blog posts, they can give you the space […]

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Blog by Sian Jamieson

Cutting through the Blogging Jargon!

13 May 2011 in Audience Development Blog, Blogs

Above the Fold: This refers to the content on your blog (or website) that appears without scrolling down through the window.   Archive: Blog posts grouped by month.   Blog Roll: A list of the blogs that you enjoy reading, find informative, adds additional value for your blog readers, and provides you with essential linking […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Legal Resources for Bloggers

12 May 2011 in Audience Development Blog, Blogs

The Electronic Frontier Foundation Provides a complete legal guide for bloggers, particularly in using images, video and audio files. Creative Commons You may also want to copyright your original work through Creative Commons, they offer several different types of licenses.

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Why Your Blog Visitors Should be Able to Contact You

8 May 2011 in Audience Development Blog, Blogs

It is important that you offer your visitors a simple way of contacting you directly, not relying on the comment section alone to differentiate between a simple comment and an opportunity.  Having a clear way to be contacted has a number of benefits: It gives your readers a way to privately contact you – Comments […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

General Tips on Writing a Blog Post

4 May 2011 in Audience Development Blog, Blogs

Be Passionate. You are writing a blog because you have something to say, so say it with enthusiasm and passion. When it comes down to it, it is your voice that will make your blog stand out from the millions of others out there. Be Funny. The power to make some one laugh out loud […]

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