Audience Development Blog

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Blog by Sian Jamieson

Asking the Right Questions

5 Sep 2011 in Audience Development Blog, Blogs

Some of the more tricker aspects of Audience Research is thinking about the types of questions that you might like to ask your audience, or even knowing what questions to ask in the first place. Tomorrow I am off to Melrose in the Scottish Borders to talk to a network of venues and promoters in […]

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Blog by Sian Jamieson

Measuring the Success of your Live Event

18 Aug 2011 in Audience Development Blog, Blogs, Dance & Drama, Festival, Film, Gaelic, Heritage, Music, Visual Arts & Crafts

Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how they heard about the event itself. But does this really measure the success of the experience?

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Blog by Sian Jamieson

More Family Friendly Tips

15 Aug 2011 in Audience Development Blog, Blogs, General

The Tip Sheet: Family Friendly Initiatives is my most popular blog post, recieving 719 views last month. With that kind of interest I have complied some more practical help guides, tips and advice which could help you on your way to developing a family friendly initiative, organisation and/or event.

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Blog by Sian Jamieson

European Cultural Values

1 Aug 2011 in Artforms, Audience Development Blog, Blogs

“Culture and creativity are important drivers for personal development, social cohesion and economic growth.” European Commission President Jose Manuel Barroso.

Back in 2007 the Education and Culture Directorate-General of the European Commission commissioned the TNS Opinion & Social to carry out a survey of public opinion on culture and its value within Europe. 26,755 people across the EU were interviewed across the 27 member states, including residents in the UK.

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Blog by Sian Jamieson

Culture Segments

28 Jul 2011 in Artforms, Audience Development Blog, Blogs

Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … AMA Conference 2011), I attended a breakout session presented by Andrew McIntyre, of Morris Hargreaves McIntyre. If you haven’t come across this particular consultancy agency then it’s about time you were introduced. Morris Hargreaves McIntyre is at the forefront of cultural research and have helped cultural organisations across the country to understand who their audiences are and why they engage with them. In this particular breakout session Andrew McIntyre presented us with their new segmentation analysis tool called Culture Segments, produced as a result of Audience Atlas UK.

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Blog by Sian Jamieson

Using Posters to Promote your Event

16 Jul 2011 in Audience Development Blog, Blogs, Dance & Drama, Festival, General, Music

  Posters are a controversial issue, different people have different ideas of what works and what does not work. Of course one important factor for an effective Poster is the ‘white space’ left for venue details, dates and ticket availability when touring a production. Equally important is the impression that posters leave on potential audiences, do they […]

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Blog by Sian Jamieson

UK Tourism in Scotland

13 Jul 2011 in Audience Development Blog, Blogs, Dance & Drama, Festival, Film, Gaelic, Heritage, Music, Visual Arts & Crafts, Writing

Knowing who your audience is, and who it could be, is not only essential when marketing, promoting or selling, but it also makes it much easier for you when thinking about potential new markets or opportunities.

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Tip Sheet: Family Friendly Policies

25 Jun 2011 in Audience Development Blog, Blogs, General

Family Friendly Thank you for visiting the Audience Development Blog – this is one of the most popular posts – and I was wondering if I might be able to ask you for a little bit of your time before reading about Family Friendly Policies for Arts Organisations. I am keen to find out if […]

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Blog by Sian Jamieson

Tip Sheet: Customer Care

20 Jun 2011 in Audience Development Blog, Blogs, General

Customer care is what makes your customers want to come back. A quality product can only do so much, in such a competitive environment the quality of customer care can be the deciding factor in determining success or failure. You should really review your Customer Care strategy regularly. In order to do this you first […]

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Blog by Sian Jamieson

Tip Sheet: Jargon Buster

15 Jun 2011 in Audience Development Blog, Blogs

The real meaning behind the Jargon… Audience Development Knowing who your audience is, how you can engage with them, how to retain and develop your audience, building their commitment to, knowledge or and appreciation of your specific arts or cultural event, discipline, or organization. Audience Development does include, but is broader then, marketing, and encompasses […]