Research is imperative!
Most arts promoters and organizations will need to conduct market research at some point. It is better to do this now, then wait until it’s too late!

Understanding your audience will help you to think about what you are doing, why you are doing it, who you are engaging and what your message should be to get people to pay attention.

Only a few more days in the workshop until the chairs are finished so I thought I would post a sneak peak of what exactly I have been up to over the last few months. The initial chairs or aboriginal chairs as  like the call them were finished some time in early February, and since then the have been cut in […]

One of the toughest parts of starting a new blog is getting some visibility. If you already have a well visited website, then you are likely to stimulate interest from your traditional website visitors for your blog – only if you promote your blog across your site however.  On the other hand, if you don’t […]

Back in 2003, when controversy was raging about the proposed transfer of the HQ of Scottish Natural Heritage from Edinburgh to Inverness, it was said that some SNH employees were objecting to the move on the grounds of the lack of culture in Scotland’s newest city. Well, that’s a charge that would be hard to […]

Some, not all, blogging platforms give you the choice of publishing ‘Posts’ and ‘Pages’. Posts are the ‘articles’ you publish, while ‘Pages’ are additional static pages that you can publish independently of the traditional blog post. There are lots of reasons to use pages to support your blog posts, they can give you the space […]

Up till now I’ve always found it easy to blog about our travels, and so had assumed that there would be nowhere that I couldn’t find something interesting to write about. But Berlin has nearly defeated me. So many people have already written so much about this extraordinary city, and after this, our first visit, […]

Above the Fold: This refers to the content on your blog (or website) that appears without scrolling down through the window.   Archive: Blog posts grouped by month.   Blog Roll: A list of the blogs that you enjoy reading, find informative, adds additional value for your blog readers, and provides you with essential linking […]

The Electronic Frontier Foundation Provides a complete legal guide for bloggers, particularly in using images, video and audio files. Creative Commons You may also want to copyright your original work through Creative Commons, they offer several different types of licenses.

It is important that you offer your visitors a simple way of contacting you directly, not relying on the comment section alone to differentiate between a simple comment and an opportunity.  Having a clear way to be contacted has a number of benefits: It gives your readers a way to privately contact you – Comments […]