Social Media is taking centre court amongst audience development and marketing proffessionals. It’s free, it’s accessible anywhere and everywhere, it’s a new and interactive way of communicating with your audeince, your visitors, your customers, and it’s used by millions of people around the planet.

It’s fair to say that everyone now has to consider their brand, and I don’t just mean business or company branding, but personal branding too. With the advent of blogging, social media, websites, etc we, as individuals can now embark on our own personal branding.