A Mission and Vision Statement is an essential asset for all businesses, organisations and individuals.

      From Mission Statements to Marketing Objectives  All strategic planning needs to take the overall mission and purpose of the organisation as their starting point. Your mission statement gives you a sense of the overall purpose of the organisation and what it aspires to do, therefore your mission will be an important reference […]

Research is imperative!
Most arts promoters and organizations will need to conduct market research at some point. It is better to do this now, then wait until it’s too late!

Understanding your audience will help you to think about what you are doing, why you are doing it, who you are engaging and what your message should be to get people to pay attention.

One of the toughest parts of starting a new blog is getting some visibility. If you already have a well visited website, then you are likely to stimulate interest from your traditional website visitors for your blog – only if you promote your blog across your site however.  On the other hand, if you don’t […]

Some, not all, blogging platforms give you the choice of publishing ‘Posts’ and ‘Pages’. Posts are the ‘articles’ you publish, while ‘Pages’ are additional static pages that you can publish independently of the traditional blog post. There are lots of reasons to use pages to support your blog posts, they can give you the space […]

Above the Fold: This refers to the content on your blog (or website) that appears without scrolling down through the window.   Archive: Blog posts grouped by month.   Blog Roll: A list of the blogs that you enjoy reading, find informative, adds additional value for your blog readers, and provides you with essential linking […]

The Electronic Frontier Foundation Provides a complete legal guide for bloggers, particularly in using images, video and audio files. Creative Commons You may also want to copyright your original work through Creative Commons, they offer several different types of licenses.

It is important that you offer your visitors a simple way of contacting you directly, not relying on the comment section alone to differentiate between a simple comment and an opportunity.  Having a clear way to be contacted has a number of benefits: It gives your readers a way to privately contact you – Comments […]

Be Passionate. You are writing a blog because you have something to say, so say it with enthusiasm and passion. When it comes down to it, it is your voice that will make your blog stand out from the millions of others out there. Be Funny. The power to make some one laugh out loud […]