After 10 years of publication, 'Northings' (the monthly arts e-magazine for the Highlands & Islands) closed down in 2013 and is archived here. High Life Highland is pleased to enable this extensive body of work to remain accessible to the public. Please note, though, that material will not be updated or added.

Blogs

Northings is home to a range of lively blogs, from individuals involved in the arts and culture across the Highlands and Islands, including members of the HI~Arts team. From Caithness to Eigg, from poetry and storytelling to audience data and marketing tools, there’s always something fresh to discover.

A Grand Day Out!

23 Sep 2011 in Blogs, General, Robert Livingston Blog

OK, so Lancashire is the home territory for Wallace and Gromit, and we were in fact spending a week on the Eastern edge of North Yorkshire, in Robin Hoods Bay, but ‘a grand day out’ seems nonetheless the best way to describe our visit to Scarborough, just 15 miles down the coast from our self-catering […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Barriers to Engagement and Participation

21 Sep 2011 in Artforms, Audience Development Blog, Blogs

What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender.

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Asking the Right Questions

5 Sep 2011 in Audience Development Blog, Blogs

Some of the more tricker aspects of Audience Research is thinking about the types of questions that you might like to ask your audience, or even knowing what questions to ask in the first place. Tomorrow I am off to Melrose in the Scottish Borders to talk to a network of venues and promoters in […]

Making Progress maker’s films: Filming with Jennifer Cantwell

20 Aug 2011 in Crafts Blog, Visual Arts & Crafts

In the run up to starting on my fourth and final Making Progress maker’s film I was pretty excited for a variety of reasons, not least because finally I was to be working on my home turf! Throughout this project I have loved very much travelling around new and strange parts of the Scottish Highlands, […]

Zombies v Vampires

19 Aug 2011 in Blogs, General, Robert Livingston Blog

Hamlet talked of ‘shuffling off this mortal coil’ as a metaphor for death. To judge by the average zombie movie, that shuffling doesn’t end with death. The media have been full this week of hysterical coverage of Brad Pitt’s visit to Glasgow to star in the latest zombie epic (as a Glaswegian born and bred […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Measuring the Success of your Live Event

18 Aug 2011 in Audience Development Blog, Blogs, Dance & Drama, Festival, Film, Gaelic, Heritage, Music, Visual Arts & Crafts

Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how they heard about the event itself. But does this really measure the success of the experience?

Profile photo of Sian Jamieson

Blog by Sian Jamieson

More Family Friendly Tips

15 Aug 2011 in Audience Development Blog, Blogs, General

The Tip Sheet: Family Friendly Initiatives is my most popular blog post, recieving 719 views last month. With that kind of interest I have complied some more practical help guides, tips and advice which could help you on your way to developing a family friendly initiative, organisation and/or event.

Behind the Scenes at the Museum

4 Aug 2011 in Blogs, General, Robert Livingston Blog

Sometimes the gods are smiling, and sometimes they’re just having a good laugh. Two days travelling through Argyll exposed me to the best and worst of weathers. On Wednesday, driving back north from Inveraray through Glencoe, the sunshine was glorious, and I’ve never seen the Glen looking so lushly green. But just the evening before, […]

Profile photo of Sian Jamieson

Blog by Sian Jamieson

European Cultural Values

1 Aug 2011 in Artforms, Audience Development Blog, Blogs

“Culture and creativity are important drivers for personal development, social cohesion and economic growth.” European Commission President Jose Manuel Barroso.

Back in 2007 the Education and Culture Directorate-General of the European Commission commissioned the TNS Opinion & Social to carry out a survey of public opinion on culture and its value within Europe. 26,755 people across the EU were interviewed across the 27 member states, including residents in the UK.

Profile photo of Sian Jamieson

Blog by Sian Jamieson

Culture Segments

28 Jul 2011 in Artforms, Audience Development Blog, Blogs

Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … AMA Conference 2011), I attended a breakout session presented by Andrew McIntyre, of Morris Hargreaves McIntyre. If you haven’t come across this particular consultancy agency then it’s about time you were introduced. Morris Hargreaves McIntyre is at the forefront of cultural research and have helped cultural organisations across the country to understand who their audiences are and why they engage with them. In this particular breakout session Andrew McIntyre presented us with their new segmentation analysis tool called Culture Segments, produced as a result of Audience Atlas UK.

Page 4 of 16« First...345...10...Last »