Posters are a controversial issue, different people have different ideas of what works and what does not work. Of course one important factor for an effective Poster is the ‘white space’ left for venue details, dates and ticket availability when touring a production. Equally important is the impression that posters leave on potential audiences, do they […]

Knowing who your audience is, and who it could be, is not only essential when marketing, promoting or selling, but it also makes it much easier for you when thinking about potential new markets or opportunities.

Family Friendly Thank you for visiting the Audience Development Blog – this is one of the most popular posts – and I was wondering if I might be able to ask you for a little bit of your time before reading about Family Friendly Policies for Arts Organisations. I am keen to find out if […]

Another slightly late blog entry although if truth be known I’ve been struggling to write about my day filming with Nick without it looking like I just copied and pasted the blog I wrote about filming with Patricia and changed a couple of words here and there… In short it went like this: the original […]

Customer care is what makes your customers want to come back. A quality product can only do so much, in such a competitive environment the quality of customer care can be the deciding factor in determining success or failure. You should really review your Customer Care strategy regularly. In order to do this you first […]

The real meaning behind the Jargon… Audience Development Knowing who your audience is, how you can engage with them, how to retain and develop your audience, building their commitment to, knowledge or and appreciation of your specific arts or cultural event, discipline, or organization. Audience Development does include, but is broader then, marketing, and encompasses […]

A Mission and Vision Statement is an essential asset for all businesses, organisations and individuals.

Selling the Sizzle, new ways of retailing

How do you judge a work of art that you can’t really see? Anyone who’s been tempted to lie flat on their back on the floor of the Sistine Chapel, or who’s waited impatiently for someone with the right change to pay for the light to come on in a gloomy Italian side chapel will […]

      From Mission Statements to Marketing Objectives  All strategic planning needs to take the overall mission and purpose of the organisation as their starting point. Your mission statement gives you a sense of the overall purpose of the organisation and what it aspires to do, therefore your mission will be an important reference […]