Strathpeffer Pavilion, 28 July 2011.

IAN STEPHEN continues a voyage of discovery through poems, stories and music.

Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … AMA Conference 2011), I attended a breakout session presented by Andrew McIntyre, of Morris Hargreaves McIntyre. If you haven’t come across this particular consultancy agency then it’s about time you were introduced. Morris Hargreaves McIntyre is at the forefront of cultural research and have helped cultural organisations across the country to understand who their audiences are and why they engage with them. In this particular breakout session Andrew McIntyre presented us with their new segmentation analysis tool called Culture Segments, produced as a result of Audience Atlas UK.

Two African groups visit Universal Hall.

IAN STEPHEN sets off on a voyage of discovery through poems, stories and music.

The National Voluntary Arts Survey has been produced by Voluntary Arts Scotland in partnership with Aberdeenshire Council’s Arts Team. Its aim is to find out the size, range and functions of the voluntary arts and crafts sector in Scotland.

Whisky Galore – A Musical! is the first Autumn production in Pitlochry Theatre’s 60th anniversary year.

Ironworks, Inverness, 26 July 2011

Pier Art Centre, Stromness, Orkney, until 14 August 2011.

Community-based Gaelic arts tuition festivals throughout Scotland.