Each year the Scottish government conduct a Scottish Household Survey that gives us an insight into the composition, characteristics, attitudes and behaviours of Scottish households and individuals. The […]

“sound’s 2012 edition opened up the world of music theatre to creators and audiences who feel inhibited by opera’s institutional conventions and gave us a whiff of the creative zeitgeist”
opera magazine
sound, […]

Invitation for New and Emerging Deaf & Disabled Scottish Film Talent to a 2 Day Film Workshop
At the Edinburgh International Film Festival 
Delivered by 104 Films in partnership with Edinburgh International Film […]

Improve your online sales with these 21 Tips

If you are selling directly from your website as an artist or crafts maker then you might be wondering how you can increase your traffic, improve your website […]

We are working online, networking online and promoting online more and more these days. Most of my work revolves around online marketing and audience development, partly because there is a learning curve involved […]

Creative Blogs

Blogging has become quite the social media phenomenon in the last 2 years. They’re a fantastic tool to be using for both marketing and promoting yourself, your artwork, your organisation, […]

In this post I will relate about my recent trip down to the Scottish Central Belt – and some progress in the “karbunkel” department (please note the “k”s – this is on purpose: such my “boils” reference the […]

Lately I have been getting engrossed with kiln casting in glass. Aye, this is unusual for a goldsmith. Alas, our kind is known for getting obsessive about detail, due to doing work on a very small scale and with […]

Boy, Caithness got its hooks in me! I am just back from an afternoon walk along cliffs, with dramatic light plus some getting lost in micro lichen vegetation and almost “losing the plot” over dizzying […]

At the end of last month Facebook users saw one of the biggest refurbishments to the social network there has been, since it went global. The introduction of the Facebook Timeline has created a lot of […]

Social Media and Social Networking is not only becoming an essential way of marketing and promoting but also for networking and raising awareness of your online profile. However, there is still alot of concerns and fear around using social media. So I’ve pulled together all the information that I have to hand that has helped […]

My name is Sian and I like to hoard information. Often or not people are surprised at how excited I get about statistics, data and research information. It’s a genuine excitement as well, I often refer to myself as a bit of an information geek. The reason why I love cold hard statistical evidence is […]

‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’ Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like […]

The Scottish Government published its new National Performance Indicators this year, which are designed to measure progress towards the achievement of the Government’s purpose and national outcomes. 16 new outcomes were identified to deliver sustainable economic growth, of which Cultural Engagement is one. This is encouarging for the Cultural and …[Read more]

What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender. Of course there are numerous reasons why individuals may not be […]

Some of the more tricker aspects of Audience Research is thinking about the types of questions that you might like to ask your audience, or even knowing what questions to ask in the first place. Tomorrow I am off to Melrose in the Scottish Borders to talk to a network of venues and promoters in the […]

 Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how …[Read more]