My name is Sian and I like to hoard information. Often or not people are surprised at how excited I get about statistics, data and research information. It’s a genuine excitement as well, I often refer to myself as a bit of an information geek. The reason why I love cold hard statistical evidence is […]

I was reading an interesting article in Gift Focus Magazine recently about getting the price point right for your creations. Gift Focus is a gift ware trade magazine sent to retailers throughout the UK. In the first edition of 2012, an ‘Industry Insight’ article was focused on getting the right price point for your goods. […]

What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender.

Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how they heard about the event itself. But does this really measure the success of the experience?

The Tip Sheet: Family Friendly Initiatives is my most popular blog post, recieving 719 views last month. With that kind of interest I have complied some more practical help guides, tips and advice which could help you on your way to developing a family friendly initiative, organisation and/or event.

“Culture and creativity are important drivers for personal development, social cohesion and economic growth.” European Commission President Jose Manuel Barroso.

Back in 2007 the Education and Culture Directorate-General of the European Commission commissioned the TNS Opinion & Social to carry out a survey of public opinion on culture and its value within Europe. 26,755 people across the EU were interviewed across the 27 member states, including residents in the UK.

Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … AMA Conference 2011), I attended a breakout session presented by Andrew McIntyre, of Morris Hargreaves McIntyre. If you haven’t come across this particular consultancy agency then it’s about time you were introduced. Morris Hargreaves McIntyre is at the forefront of cultural research and have helped cultural organisations across the country to understand who their audiences are and why they engage with them. In this particular breakout session Andrew McIntyre presented us with their new segmentation analysis tool called Culture Segments, produced as a result of Audience Atlas UK.

  Posters are a controversial issue, different people have different ideas of what works and what does not work. Of course one important factor for an effective Poster is the ‘white space’ left for venue details, dates and ticket availability when touring a production. Equally important is the impression that posters leave on potential audiences, do they […]

Knowing who your audience is, and who it could be, is not only essential when marketing, promoting or selling, but it also makes it much easier for you when thinking about potential new markets or opportunities.

Family Friendly Thank you for visiting the Audience Development Blog – this is one of the most popular posts – and I was wondering if I might be able to ask you for a little bit of your time before reading about Family Friendly Policies for Arts Organisations. I am keen to find out if […]