20 Jun 2011 in Audience Development Blog, Blogs, General
Customer care is what makes your customers want to come back. A quality product can only do so much, in such a competitive environment the quality of customer care can be the deciding factor in determining success or failure. You should really review your Customer Care strategy regularly. In order to do this you first […]
15 Jun 2011 in Audience Development Blog, Blogs
The real meaning behind the Jargon… Audience Development Knowing who your audience is, how you can engage with them, how to retain and develop your audience, building their commitment to, knowledge or and appreciation of your specific arts or cultural event, discipline, or organization. Audience Development does include, but is broader then, marketing, and encompasses […]
10 Jun 2011 in Audience Development Blog, Blogs
A Mission and Vision Statement is an essential asset for all businesses, organisations and individuals.
6 Jun 2011 in Audience Development Blog, Blogs
From Mission Statements to Marketing Objectives All strategic planning needs to take the overall mission and purpose of the organisation as their starting point. Your mission statement gives you a sense of the overall purpose of the organisation and what it aspires to do, therefore your mission will be an important reference […]
2 Jun 2011 in Audience Development Blog, Blogs, General
Research is imperative!
Most arts promoters and organizations will need to conduct market research at some point. It is better to do this now, then wait until it’s too late!
28 May 2011 in Audience Development Blog, Blogs, General
Understanding your audience will help you to think about what you are doing, why you are doing it, who you are engaging and what your message should be to get people to pay attention.
22 May 2011 in Audience Development Blog, Blogs
One of the toughest parts of starting a new blog is getting some visibility. If you already have a well visited website, then you are likely to stimulate interest from your traditional website visitors for your blog – only if you promote your blog across your site however. On the other hand, if you don’t […]
18 May 2011 in Audience Development Blog, Blogs
Some, not all, blogging platforms give you the choice of publishing ‘Posts’ and ‘Pages’. Posts are the ‘articles’ you publish, while ‘Pages’ are additional static pages that you can publish independently of the traditional blog post. There are lots of reasons to use pages to support your blog posts, they can give you the space […]
13 May 2011 in Audience Development Blog, Blogs
Above the Fold: This refers to the content on your blog (or website) that appears without scrolling down through the window. Archive: Blog posts grouped by month. Blog Roll: A list of the blogs that you enjoy reading, find informative, adds additional value for your blog readers, and provides you with essential linking […]
12 May 2011 in Audience Development Blog, Blogs
The Electronic Frontier Foundation Provides a complete legal guide for bloggers, particularly in using images, video and audio files. Creative Commons You may also want to copyright your original work through Creative Commons, they offer several different types of licenses.