Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how they heard about the event itself. But does this really measure the success of the experience?

Fill in the National Voluntary Arts Survey and you’ll be helping Voluntary Arts to help you, by giving them the information decision-makers need to hear.

The exhibition opening of new work by Graham Fagen – Baile An Or will take place at Timespan in Helmsdale on 12th August at 7pm.

Knowing who your audience is, and who it could be, is not only essential when marketing, promoting or selling, but it also makes it much easier for you when thinking about potential new markets or opportunities.

North of Scotland film fans will come face to face with swashbuckling pirates, talking pandas and the life and times of a Formula One racing icon when Screen Machine, Scotland’s only mobile cinema, stops off in Highland communities this week (8 July 2011).

Scotland’s national conservatoire of music, drama and dance offers access to its spaces, staff and curriculum to share an inspiring range of highly specialised summer schools.

With building work on the new Natural Retreats/ Heritage GB development starting this summer, the Transform Weekend (2-3 July 2011) celebrates the changes about to take place in John O’Groats.

On Friday 8 July 2011 the Pier Arts Centre will be screening the Tate Movie project – The Itch of the Golden Nit – a half-hour film showcasing the artwork of thousands of children, and featuring the voice talent of David Walliams, Miranda Hart, Harry Enfield and Catherine Tate.

Residency for Young People aged 16-21, their Educators and Youth Leaders.

The May 2011 newsletter from the HIE Creative Industries team is now available to download.