Each year the Scottish government conduct a Scottish Household Survey that gives us an insight into the composition, characteristics, attitudes and behaviours of Scottish households and individuals. The […]

“sound’s 2012 edition opened up the world of music theatre to creators and audiences who feel inhibited by opera’s institutional conventions and gave us a whiff of the creative zeitgeist”
opera magazine
sound, […]

Invitation for New and Emerging Deaf & Disabled Scottish Film Talent to a 2 Day Film Workshop
At the Edinburgh International Film Festival 
Delivered by 104 Films in partnership with Edinburgh International Film […]

Improve your online sales with these 21 Tips

If you are selling directly from your website as an artist or crafts maker then you might be wondering how you can increase your traffic, improve your website […]

We are working online, networking online and promoting online more and more these days. Most of my work revolves around online marketing and audience development, partly because there is a learning curve involved […]

Creative Blogs

Blogging has become quite the social media phenomenon in the last 2 years. They’re a fantastic tool to be using for both marketing and promoting yourself, your artwork, your organisation, […]

At the end of last month Facebook users saw one of the biggest refurbishments to the social network there has been, since it went global. The introduction of the Facebook Timeline has created a lot of […]

Social Media and Social Networking is not only becoming an essential way of marketing and promoting but also for networking and raising awareness of your online profile. However, there is still alot of concerns and fear around using social media. So I’ve pulled together all the information that I have to hand that has helped […]

My name is Sian and I like to hoard information. Often or not people are surprised at how excited I get about statistics, data and research information. It’s a genuine excitement as well, I often refer to myself as a bit of an information geek. The reason why I love cold hard statistical evidence is […]

‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’ Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like […]

The Scottish Government published its new National Performance Indicators this year, which are designed to measure progress towards the achievement of the Government’s purpose and national outcomes. 16 new outcomes were identified to deliver sustainable economic growth, of which Cultural Engagement is one. This is encouarging for the Cultural and …[Read more]

What is it that stops, prevents, or puts people off attending or participating in the arts? One of the biggest hurdles we face when considering marketing or audience development is how to attract those who have not engaged before or have become a lapsed attender. Of course there are numerous reasons why individuals may not be […]

Some of the more tricker aspects of Audience Research is thinking about the types of questions that you might like to ask your audience, or even knowing what questions to ask in the first place. Tomorrow I am off to Melrose in the Scottish Borders to talk to a network of venues and promoters in the […]

 Typically in the marketing and audience development field we collect data about audiences based on attendance, sales and the demographics of our audiences. Sometimes there will be questions added into surveys and box office systems about the quality of the performance, whether the audience member enjoyed the performance, and possibly about how …[Read more]

The Tip Sheet: Family Friendly Initiatives is my most popular blog post, recieving 719 views last month. With that kind of interest I have complied some more practical help guides, tips and advice which could help you on your way to developing a family friendly initiative, organisation and/or event. The Family Friendly Iniative – Making Your Arts […]

“Culture and creativity are important drivers for personal development, social cohesion and economic growth.” European Commission President Jose Manuel Barroso. Back in 2007 the Education and Culture Directorate-General of the European Commission commissioned the TNS Opinion & Social to carry out a survey of public opinion on culture and its val…[Read more]

Carrying on with the theme of segmentation, at last week’s Arts Marketing Association Conference (you can still watch all the keynote speeches here … AMA Conference 2011 ), I attended a breakout session presented by Andrew McIntyre, of Morris Hargreaves McIntyre . If you haven’t come across this particular consultancy agency then it’s about time yo…[Read more]

  Posters are a controversial issue, different people have different ideas of what works and what does not work. Of course one important factor for an effective Poster is the ‘white space’ left for venue details, dates and ticket availability when touring a production. Equally important is the impression that posters leave on potential au…[Read more]

Knowing who your audience is, and who it could be, is not only essential when marketing, promoting or selling, but it also makes it much easier for you when thinking about potential new markets or opportunities. One particular group which presents us a regular opportunity is Scotland’s tourism market. We all feel the surge as tourists […]